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An e-commerce platform is software businesses use to sell their products and services online. It provides all the necessary tools to run a successful online store.

A business can customize an e-commerce platform to fit individual needs, like handling customer orders to displaying product descriptions and marketing data.  

There are multiple e-commerce platforms available, including free and paid options. Each has its features and benefits, so choosing the right one is crucial for you and your business.

Selecting the right platform is essential for the success of your business. You want a tailored experience to help you make the most of your resources and business. 

If you have considered Kartra and Infusoft, but are hesitant about selecting a platform for your business, read our Kartra Vs Infusoft Review to find valuable insight into both platforms and their features.  

Kartra Explained 

Kartra platform is a complete online marketing platform built for entrepreneurs and online business owners with various tools to build sales funnels, conduct email campaigns, and automate your entire online business from one central place.

Kartra provides a complete suite of marketing tools and features to help you achieve more from your business. Create and manage your sales funnels and email campaigns, track your leads and engagement, set up automation and triggered actions, pause or delete your campaigns at any time, and set up custom creatives and reports.

With Kartra, centralize all your business operations in one dashboard.

Infusionsoft Explained  

Infusionsoft (by Keap) is an integrated marketing and sales automation solution with CRM and email marketing automation.

Keap is a marketing and sales automation platform that allows businesses to automate their marketing campaigns. Infusionsoft is an integrated marketing and sales automation solution with CRM and email marketing automation.

Infusionsoft’s most outstanding features are email automation and funnel development. The CRM tool, email, and sales automation software help you automate your sales processes from one place, and it helps you consistently enhance your business performance.

Who Can Benefit From Using Kartra?

Kartra is an all-in-one platform for course creators to host, market, and sell digital goods. The platform has respectable popularity among solopreneurs, course creators, and other digital product developers because it allows them to count on a single platform for their operations. On their website, they advertise their product for: 

  • Consultants 
  • Online fitness trainers 
  • eCommerce companies 
  • Tutors 
  • Online instructors and academies
  • Personal coaches 
  • Startups

Who Can Benefit From Using Infusionsoft?

This product was designed for small and large businesses. Infusionsoft offers all-in-one marketing automation to enable online business owners to perform customer relationship management, email marketing, and e-commerce from a single dashboard. 

Tracking your clients and sales processes to fine-tune your strategies is one of the main benefits of Infusionsoft. 

There multiple features you can use to make the comparison, but I do not want to make an endless list so I will focus on the main features of each platform for this Kartra Vs Infusoft Review.

A/B Testing 

I have included this feature on my list of comparisons because giving your audience the product and service they want is fundamental in marketing. Often it is not about what you sell but how you sell it.

Kartra A/B Testing Feature 

Outperform your competitors by giving your customers the best buying experience. Kartra’s A/B testing feature helps you create converting pages. 

When using Kartra, you can create A/B testing in about 10 minutes. Testing two versions of your page and letting your customers decide is an excellent manner of discovering the best way to convert. The data from your testing integrates automatically into your Kartra dashboard.

Use the A/B testing feature to: 

  • Test up to 4 versions of the same page
  • Determine the traffic percentage for each page.
  • Set and track your objectives 
  • Obtain accurate statistic reports backing your test 

Infusionsoft A/B Testing Feature

Like Kartra, Infusionsoft has an A/B testing tool to discover what motivates and drives your audience. Usability was one of the major considerations when creating this tool. It is for beginners and experts as well. 

There is no need for third-party integrations to access the benefits of this feature. Collect customer data, find what they want, and excel at converting with the Infusionsoft A/B testing tool. 

Infusoft’s A/B testing feature enables you to: 

  • Test up to 5 versions of the same page
  • Gain a deeper understanding of your audience
  • Set and track your objectives 
  • View overall results in your dashboard 

Integrations and Add-ons 

To customize your operations to your liking and objectives, you may need some basic integrations with third-party software and tools. 

Kartra Integrations 

Kartra was developed as a complete marketing platform. What some people see as a lack of functionality is the intent behind the product.

Kartra replaces your email marketing platform. Therefore, there is no email marketing integration with Actionetics, ActiveCampaign, Convert kit, Mailchimp, HTML Forms, and other email marketing platforms.

However, there are valuable integrations such as Zapier + Webhooks, membership software, checkout software, analytics, webinar software, bot software, and calendar tools.

Infusionsoft Integrations 

Infusoft allows multiple integrations and native apps to help you run your business operations efficiently. Some of the most popular integrations are Zapier, Instapage, Graphly, JotForm, PlusThis, ScheduleOnce, and Typeform. 


Whether it is big or small, you need to invest start. But, with the right marketing strategies, the money you invest in ecommerce platforms and tools pays itself shortly. These are the price levels for Kartra and Infusionsoft. 

Kartra Pricing Plan  

You have the option to pay a yearly subscription or monthly fees. The plans are accessible and contain features for different business sizes and stages. When you buy the annual subscription, you save 25%.

  • The entry plan is the Starter Plan ($99 monthly), and it gives you access to a custom domain, up to 2,500 leads, and up to 15,000 emails. 
  • The following level is for the Silver Plan ($199 monthly) and grants you up to 3 custom domains and unlimited emails. 
  • The Gold Plan ($299 monthly) gets you 25,000 leads and five custom domains. 
  • The Platinum Plan ($499 per month), and grants you 50,000 leads, 10 custom domains. Other benefits are unlimited.

All Kartra Plans have the following tools in common, with variations on how to use them. 

  • Checkouts to help you sell your products or services using safe checkout forms.
  • Pages is an intuitive drag-and-drop page builder paired with professional-looking templates. 
  • Lead is a comprehensive tool for your leads, prospects, and customers database.
  • Funnels and campaigns to enable you to create multipage funnel flow to convert efficiently.
  • Email for live or automated email/SMS marketing campaigns.
  • Memberships, a drag-and-drop editor to build your membership sites.
  • Marketplace, to market your services and resources.
  • Affiliate Management, to help recruit, manage, and track affiliates. 
  • Surveys and quizzes to find valuable information about your audience and fine-tune your strategies. 
  • Calendars to organize everything from your dashboard. 
  • Helpdesks with ticketing and live chat integrations.  

Infusionsoft Pricing Plan 

If you are on a budget or own a small business with less than 500 contacts, Infusionsoft is not to be your best option. 

The Pro Plan costs $169 per month, and it is excellent for larger businesses. It includes 1500 contacts and 2 users (additional users are $29 each) and it has all the tools to help you with: 

  • Email marketing  
  • Sales & marketing automation 
  • Automated lead capture and follow-up
  • Customer relationship management (CRM) 
  • Sales funnels and analysis
  • Quotes, invoices, and payments
  • Landing pages & online sales
  • Text marketing

The Max Plan costs $249 per month and is the best option for teams. This plan includes 2500 contacts and three users (additional users are $29 each) and gives you access to all the benefits of the Pro Plan, plus promo codes, upsells, and marketing analytics.

For bigger teams, you can opt for the Max Classic Plan. You can benefit from a 20% discount when you buy the annual subscription. 

Marketing Automation Tools

It is crucial to run every aspect of your business efficiently, and there are multiple software and online tools to help you succeed in your objectives. Do not waste time and energy. Ecommerce platforms have a lot to offer when it comes to marketing automation. 

Kartra Automation Tools 

Marketing is the heart of your business, and with the savage competition going on in online marketing, a solid and trustable automation system is crucial for the success of your online business. 

Kartra can become your one-stop marketing solution thanks to its marketing automation features. Benefit from the marketing tools every online business needs to grow, like Kartra’s tagging system, and email marketing system to identify and engage potential customers and convert. 

Infusionsoft Automation Tools 

This marketing tool has multiple marketing solutions particularly valuable for beginner marketers. 

Infusionsoft helps with efficient time management because you do not have to waste time copying and pasting messages from one email to the other. The software lets you create an email and scale it with personalizations, so it always feels like a one-to-one message. 

Answering your messages is not an issue because you can set up automated replies using templates. It is important to highlight that there is advanced automation enabling you to set up automatic email messages associated with a specific trigger. 

For example, if a potential customer schedules a consultation, you can associate this action with a string of emails to engage, motivate and reach your end goal by converting a potential customer into a successful sale.

Landing pages 

This is your storefront, the place to make a lasting first impression on your potential customers. A landing page that has been designed with care will convert more and give your business a better chance to stand out. 

Kartra Landing Pages Tools 

Kartra has multiple templates to help you create your website. Whether you are thinking of a blog page, checkout page, offer page or product launch page, you can rely on Kartra, and its multiple templates to get the job done. 

The over 100 designs allow you to add headlines, announcements, call-to-action buttons, and more. You can customize your designs to fit your brand’s color and if you wish you can make your design from scratch. 

Infusionsoft Landing Pages 

Ifusionsoft also allows you to custom-make your pages. However, the templates are static at some level, because you cannot change the background of any template, and you cannot customize the elements inside each template like colors, buttons, or your brand’s personal touch. The templates are only for landing pages, so this leaves Infusionsoft a little short on landing page design.


Analytics are at the core of the success of online businesses, no matter the size or trajectory of a brand, analytics are the base to improve efficiency and productivity faster. It also helps with the decision-making processes, and new product ideas and also increases revenue.  

Kartra Analytics 

Kartra has native tools to help you identify the best ways to market online businesses for better income and conversion rates. Kartra’s analytic tools provide data on content, student performance, and lead segmentation, so you can provide relevant content for your audience and leave them wanting more.

A prominent feature you have to love is Kartra’s lifetime revenue analytics. Using this tool, you filter to track the lifetime purchases of a customer since day one.

Infusionsoft Analytics 

Know how your business is performing with Infusionsoft’s analytics toolkit. Identify where most of your leads are coming from, and discover all your revenue sources and sales. 

Depending on your objectives, you can generate administrative or billing reports. However, you may need to pay for some plugins to use these analytics, a clear disadvantage for Infusionsoft users. 

CRM Management 

Customer Relation Management Systems (CRM) is essential for successful online businesses. These tools enable online businesses to create user interfaces to collect data to help businesses communicate better with their customers, and to scale and convert. 

Kartra CRM System 

Kartra has an excellent CRM system with essential features for your online business. 

Monitor and track lead behaviors on your funnel. Using Kartra you can automatically track the pages, links, blogs, and videos your leads interact with. 

The most remarkable advantage is that it tracks the exact date and time they interacted with your page or funnel. 

Organize your leads in the most valuable way for your marketing strategies by implementing tags and lead score systems. 

Infusionsoft CRM System 

Infusionsoft has a solid CRM system, it has four functionalities, you can add, merge, organize and segment your contacts according to their records. 

These functionalities are available for individuals and companies, you can filter this information for companies, and even set up a referral system using the CRM Infusionsoft system. 

Buy Kartra If

  • You have little or no experience in marketing, the software is friendly for beginner marketers.
  • You do not want to expend extra money on tools and integrations, kartra has powerful native tools and apps at no cost
  • If you are on a budget, Kartra offers great value for the pricing plans 
  • You want to have one of the best sales funnel builders available
  • You want to have all the tools to build and grow your online business in one place

Buy Infusionsoft If

  • You have a minimum of 1,000 contacts, otherwise, you will waste your money 
  • You have a background in digital marketing 
  • You own a small business and struggle to keep up with its sales process
  • You plan to use email marketing to grow your business 
  • You have a strong lead-generation process going on 
  • You sell courses, consulting, and coaching

Do I Need Coding Skills to Use Infusionsoft and Kartra? 

No, you do not need skills in coding to use these platforms. They want their products to be inclusive, and for that reason, their tools are easy to use and do not require experience in programming and coding. 

Can I Use a Free Trial?

Currently, Kartra does not have a free use usage plan, instead, you can have its $1 trial plan for 14 days. 

On the other hand, Infusionsoft has a 14-day free trial to test the product firsthand. Having access to all its functionalities is how you can see the product performance, and decide if it is appropriate for your online business.

Wrapping Up 

Unquestionably, both platforms have their strengths and weaknesses. I considered the essential features of both to make a fair Kartra Vs Infusionsoft review, consider all the features to decide which platform suits your business better. 

Have you tested these platforms yet? Let us know your experience in the comment section.