My 2 Go to Cold Email Outreach Angles for Agencies


Joe Troyer: All right, so John Guild says, “I have leads, offers, some email messages and I’m listing best prospect, bust prospects. Next step is to find good email addresses and send to them. I want the prospects to respond by email. What’s missing?” So good. So what’s missing is I think that first and foremost, if you haven’t yet, I would try to narrow down your prospects to a niche. I would then either lead one of two ways, either with my expert consultant angle and that relies on you having case studies and examples and social proof that you can use. So that angle is, I’m an expert at this, see these results, can I help you with this is the overall arching thing.

Joe Troyer: Then the other angle that you could use if you don’t want to use that in terms of outreach and the messaging is kind of like the go giver angle, right? Is the foot in the door angle. I found this issue, I found this opportunity. Here’s why it’s a big deal. I’d be happy to help you out, right? Jump on a call with me here. So John, it seems like the only thing that’s missing is kind of your outreach angle or approach. Does that make sense, man?

Joe Troyer: Then ultimately you need the best offer that you can possibly give and an offer that really solves the problem that the prospects have. What’s up David [Curtin 00:01:43]? David says, “How to get multiple footprints for same keyword for landscaping businesses?” David, I’m not sure what you mean by that, but if you can extrapolate a little bit or rephrase that, I’m happy to help you, brother. Yes. John says, “That helps. Thanks.” You’re very welcome, brother. Happy to help.

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