New Press Release Indexing Case Study & Takeaways
This will be a follow-up post to The Definitive Guide To Getting Backlinks Indexed, specifically though on Press Releases.
I’m often asked if Press Releases are worth it for SEO, or Local SEO. And my answer always has been pretty simple – Is your press release getting indexed?
Obviously, backlinks are the core ranking factor in Google, but if google doesn’t index the link theres no point in creating them!
You’re just wasting time effort and money.
And to be frank, most press releases have shit for Indexation Coverage.
We’ve had great success in the past indexing Press Releases, and I like to keep my SEO tests running so we can share what’s working and what’s not… And so we internally can make updates to our processes.
I paid $150 for this press release to be written and submitted. The release included extended distribution and was an effort to test some more Press Release vendors.
- Day 2 – 79 Indexed
- Day 4 – 73 Indexed
- Day 5 – Ran Index Auto Pilot
- Day 7 – 109 Indexed
- Day 8 – Ran Index Auto Pilot
- Day 10 – 195 Indexed
**** Sidebar: 79 releases indexed from the get go is night and day better than most press vendors we’ve worked with!
On day 5 I had a bit of a what the hell moment, realizing that the indexing was already falling! 4 Days after a press release was submitted and links were already dropping from the index… Let alone only 73 were indexed for a $150 release.
Day 7 we saw a nice little bump with 36 more links indexed. That’s nearly 50% more than the original indexed number!
Day 8 we ran index Auto Pilot again.
Day 10 – 195 indexed. WIN!
Takeaways & How We Are Updating Our Systems Internally:
- ALWAYS Track You’re Indexing!
- After You Get The Release Done Submit The Links To Your Favorite Indexer
- Wait Up To 2 Weeks For The Links To Get Indexed
- If Links Aren’t Indexed In 2 Weeks Resubmit Again To Your Favorite Indexer
- Make Sure The URL You Are Submitting For Indexing Is Correct! If It’s A 404, Or Has Some Crazy Long Query String It’s Not Gonna Index 😉