The Definitive Guide To Getting Backlinks Indexed

We all know that backlinks are the holy grail with it comes to ranking in Google.

Don’t get me wrong on page, and proper on page optimization is important but after that if you’re still not ranking where you want (most likely your not – that’s why you are reading this) you need backlinks.

Over the last 2 years we have seen a significant decline in Google’s indexing of links.

Let’s be blunt: There is 0 point in wasting time & money building backlinks if Google isn’t going to even see the backlinks aka index them!

Some shocking stats:
8 Months After Building Citations – Only 14/93 URLS were indexed

2+ Years After Building Citations – Only 6/99 of the URLS were indexed

1 Month After We Released A Press Release –  Only 1/ of the URLS were indexed

1 Month After Building 150 Social Profiles/Web 2.0 Links –  Only 11/150 were indexed

Today, we are going to get more VALUE out of your links!

By ACTUALLY getting them indexed.

There’s Really Only 8 Ways To Get Backlinks

  1. Citations
  2. Directory links
  3. Naturally earned contextual links
  4. Manually earned contextual links
  5. Blog comments
  6. Profile links
  7. Web 2.0/Social links
  8. Press release links

I see way too many SEO’s trying to keyword optimize their anchor text for link types that should only be using Naked/Branded links.

Look different link types SHOULD have different anchor text strategies.

For example, a citation ie local business directory listing typically contains your business name, address, phone number, etc.

Citations/Local Directory links should be non-promotional.

A lot of inexperienced SEOs will try optimizing the anchor text for their exact keywords for example “Louisville Appliance Repair“.

Every other listing on these directories, anchor text is what we call non-promotional/branded

For example:
Name of Company

Citations are Pillow links; simply they are links that are created to establish your business as a brand, usingnon-promotionall anchor text.

6 of the 8 total ways to get links really are pillow links:

  • Citation links
  • Directory links
  • Blog comments
  • Profile links
  • Web 2.0/Social links
  • Press Release links

They are the foundation of your link building.

Without the foundation, your house would obviously collapse.

Pillow links are super important to your overall link strategy!

I can already hear someone in the comments that has a national business saying Citations aren’t relevant to me. “I’m a national business, I don’t need or want to show up in maps.”

Well, that’s an incorrect assumption that is made WAY too often.

Rand Fishkin from Moz says: “At first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying benefits to gaining those local votes of confidence that could prove invaluable for everyone.”

Rand’s reasoning on why every website (not just local sites) should invest in local citations:


“Wait, Joe I thought this post was about backlink indexing not a rant on inexperienced SEO’s.”

It 100% is, I just needed to set the stag a bit.

Here’s the thing, over the last 2 years  I’ve found that all of our Pillow links are getting harder and harder to index.

Once again, there’s no point in building pillow links, or ANY other types of links if GOOGLE isn’t going to see them, index them and count them.

Google’s Indexing overall is getting worse and worse….

I get it, really I do. The web is huge.

In 2016 Barry Schwartz reported on Search Engine Land. that Google knows about over 130 trillion pages across the web. Google at that time stated:

“Search starts with the web. It’s made up of over 130 trillion individual pages and it’s constantly growing.”  

But at the end of the day, we all need our pillow links to rank effectively in Google.

And I don’t know about you, but when I pay for 300 manual citations, I damn sure want Google to know that they all (or as close to all) are getting indexed. Otherwise, what’s the point: We’re all just wasting time and money.

When I do a press release, I want to get my money’s worth. Doing a press release for pillow links and only getting 1 indexed simply isn’t acceptable.

Our Backlinks Indexing Testing Process


In the past we’ve used Scrapebox to check and see if our backlinks are indexed.



  • Been around forever and is super versatile


  • Need lots of proxies – this isn’t so much of a problem just a complaint
  • Lots of false positives – Often with SCrapebox It will say a URL isn’t indexed, but when you check manually it is. I’d suggest running the list of urls that aren’t indexed again, just to sort out any incorrect results.
  • Need a dedicated PC/Mac to run it – It’s 2018 there’s gotta be a better way to do things than hogging up your computer’s resources

Google Indexation Tester By Greenlane

We started using Greenlane’s Indexation tester that runs in Google Sheets, and have absolutely fell in love with it.

indexation tester 1


  • FREE
  • Runs On Google Sheets – Don’t need to run on your computer locally
  • Don’t need for proxies


  • Limits: If you are trying to run 100,000 links through the tool it’s going to timeout with Google Sheets.

Other cool features:

Copy of Greenlane Indexation Tester 1 24p Google Sheets

Greenlane automatically puts your urls after your check into either the “Indexed URLs” tab or the “Non-indexed URLs” tab of the Google sheet.

Sitemap Importer tab does exactly what you think it would do…

You put in a sitemap URL, and the Google sheet will pull back all the URLs in the sitemap. You can then copy and paste the list into the indexation tester tab. Obviously, this post is focused on indexing backlinks, BUT ensuring your website pages are indexed is UBER important too.

Sidebar: We’ve been able to literally get on the first page of Google for non competitive keyword phrases just by getting a page indexed that formerly wasn’t.

Proof Of Today’s Poor Indexing Rates

These backlinks indexing were checked roughly 1 month after they were built.

We gave google 2 weeks to find them naturally.

Then we submitted the URLS to 2 indexing services:  Linklicious and One Hour Indexing.

We then waited 2 more weeks and checked to see how many were indexed.

Citations Indexing Test Results

WL Marketing Citation Order Placed: 12/7/2015

www wlmarketing com order html orderId 1306760

Ran The Citation List Through Greenlane Indexation Tester: 6/99 Indexed

St Petersburg Restoration Experts Greenlane Indexation Tester 1 24p Google Sheets

Just to prove this isn’t a fluke, here’s another example: Ordered 4/27/2017

www wlmarketing com order html orderId 1453873

Ran The Citation List Through Greenlane Indexation Tester: 14/93 Indexed

Louisville Appliance Champs Greenlane Indexation Tester 1 24p Google Sheets

Social/Web2.0 Links Indexing Test Results

Ran The List Of Social/Web2.0’s Links/Profiles List Through Greenlane Indexation Tester: 0/150 Indexed

Syndwire 150 Greenlane Indexation Tester 1 24p Google Sheets

Press Release Indexing Test Results

Ran The Press Release Distribution URL List Through Greenlane Indexation Tester: 0/311 Indexed

CMPress 1 312 May 22 7 51 PM

Is The URL Even Indexable?

One of the most misleading parts of indexing is understanding if a URL can even be indexed.

Obviously, we don’t want to be wasting time trying to index URLs that won’t ever get indexed!

The 2 criteria to check:

1. Robots.txt – The URL you submitted isn’t blocked from being indexed inside the domains robots.txt file.

finance jsonline com robots txt

2. No Index – The URL you submitted isn’t blocking indexing in the source code of the page with the noindex meta tag.

An example of this would be:

<meta name=”robots” content=”noindex”>

view source www digitaljournal com pr 3328677

The Catch Up Process:

Put all of your backlinks for each site into its own google sheet

Run through Greenlane Indexation Tester

Verify that all the URLS that aren’t indexed are indexable (not blocked in robots.txt or source code via noindex

Separate Non Indexable Links Into New Tab Called Non Indexable

Ongoing Processes:

Every week index new backlinks

Once a month do an audit.

Run all of your links through Greenlane Indexation Tester

Verify that all the URLS that aren’t indexed are indexable (not blocked in robots.txt or source code via noindex

Separate Non-Indexable Links Into New Tab Called Non-Indexable

What to avoid when trying to index your backlinks:

Pinging your links – just doesn’t work anymore

Buying mass amounts of links from fiverr

Sit around and hope they get indexed

Build backlinks from no index platforms (yes it really does happen, even to the best of us)

Getting Our Links Indexed Before & After Results

Obviously, as you’ve seen we had literally next to no results letting Google try and index these backlinks naturally. We’ve also had literally next to no results with Linklicious & One Hour Indexing.

We have however had amazing results with Index AutoPilot getting a TON of backlinks indexed, and in result increasing our rankings.

We also took a group of our readers through this process, and they had similar experiences.

Social/Web2.0 Indexing Case Study

Step 1: I tried running the links through Instant Indexer and One Hour Indexing, 2 weeks later there were 0 indexed. (Before screenshot above)

Step 2: I submitted to Index AutoPilot : In less than an hour I got 83 of the links indexed.

Syndwire 150 2 Greenlane Indexation Tester 1 24p Google Sheets


  • Don’t build links that can’t be indexable (yes, lol this happens)
  • is a redirect link – these aren’t impossible to get indexed, but VERY hard. Frankl,y I don’t even try to get these indexed. – blocks URLS from being indexable in their robots.txt file
  • Instapaper – What?
  • – – is a short link example:  that redirects to a page like this:
  • Tumblr – Blocking indexing with noindex

31 Out Of 150 Will Never Index

So really we got 83/119 of the indexable backlinks indexed: 69%

If you TRULY focus your efforts on platforms that will get indexed, you’re results can look MUCH MUCH better:

IAP DripApps key

Huge Win! 362 out of 375 indexed.

Press Releases Indexing Case Study

Step 1: I tried running the links through Instant Indexer and One Hour Indexing, 2 weeks later there was only 1 URL indexed. (Before screenshot above)

Step 2: I submitted to Index AutoPilot: After checking the next day I got 68 links indexed.

CMPress Greenlane Indexation Tester 1 24p Google Sheets


  • You will find a lot of press releases URL structure is nearly identical
  • If you analyze the Robots.txt files you will see most of your press release aren’t indexable

Example URL:  (not my release or my clients – just an example)

You will see a lot of press releases in your report you get back after doing a release that have that same structure, ie: “”

Untitled spreadsheet Google Sheets

I found that in my distribution report for my press release a TON of the URLS contained “/news/read/” in the url.

But Joe why is that bad?

I found a correlation between the URL structure and the press release sites blocking the URL from getting indexed via the robots.txt file.


finance jsonline com robots txt

After doing a deep dive looking at every URL in my distribution report, and looking at their robots.txt file and checking for noindex 203 of the 312 urls weren’t indexable.

non indexable links 29030 1

That leaves us at 109 URLS that were even indexable.

At the end of the day I was able to get 68/109 URLS indexed from the press release!

Citations Indexing Case Study

Step 1:  I tried running the links through Instant Indexer and One Hour Indexing, 2 weeks later there were 14/93 were indexed. (Before screenshot above)

Step 2: I submitted to Index AutoPilot and checked the next day –  I got 49 more of the links indexed.

Louisville92 May19 68 92 1

(Not sure why we only ran this on 92 instead of 93)


  • Whenever your building citations manually or using aggregators you have to wait for your listings to go live.
  • When we manually build 300 manual submissions (or outsource it) we may get back 90-100 URLS in the report.
  • If you look at the URLS qute a few will contain in the url “preview” or similar words
  • This isn’t the final URL of your citation – Dont try and index this url!
  • We recommend waiting 2 weeks after your Citations are build, taking your submission report you got back from your citation builder and then looking up your listing on each of the sites they submitted to. So you’d do a search in the city, and category where you submitted your citation. Then click on the listing. Finally, copy and paste that list back into your Backlink Tracking Google Sheet.
  • Last but not least you do want to do a check to see if the urls are indexable. Citations are mostly indexable in our experience.

What Happens When You Get Your Backlinks Indexed?

Who would have thought? You’d actually get ranking improvements lol.

We’ve seen a boat load of our customers getting great results with Index AutoPilot. Here’s a few results from them:

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“I have a lot more confidence now to do more link building. You guys have helped me crush it and I really appreciate it!”  – Brian Blanc

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“I am getting incredible results with it. I’ve already shared one

with you… “taking a $69 legal keyword and getting it to move from #23 to

#5 within 5 days…Worked like magic. ”  – Steve Adam

“My Amazon affiliate site has now found its way to page one after 8 months of constant work to it. Looking forward to some commission now.”  – George Negron

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“My rankings are going nuts, from spot number 30 to 6 for example, and 112 to 67 in 4 days!  It’s just amazing!” – Theresa Capalbo

Special Deal For Digital Triggers Customers

 Index AutoPilot is bringing back its Charter pricing.

You can get it by:

  1. Clicking HERE
  2. Using the coupon code: “charter

This coupon code is worth an instant $200 a year off the service!

CATEGORY: Case Study, SEO, Traffic