Joe Troyer: Aidan asks, “What strategy would you use to rank low to medium competition keywords on a very tight budget?” That’s a great frickin question, it’s a great question.
Joe Troyer: This is exactly what I would do. This is my game plan, and the budget could be very, very low. Understand though, whenever you start, you’re going to start always going after low competition keywords first, then once you start ranking for those, then you’re going to start naturally ranking for medium competition keywords. Then you’re going to start to really focus on the medium competition. Once you start ranking for the medium competition, again naturally you’re going to start ranking for the high competition keywords. And then that will be your focus.
Joe Troyer: Think about it like a mountain, right? Low competition is here, medium’s here, high’s here. You don’t just get to start climbing the mountain off the roof top, right? You’re not going to overnight rank for the most competitive, most lucrative broadest most highest searched volume keywords overnight. But yet that’s what most people think, and that’s what a lot of internet marketers teach you.
Joe Troyer: If you have that type of mindset and that’s how you’re attacking your marketing, you’ve already lost. You’ve already lost. So, you want to aim for low competition key words, okay? Then move to medium, and then to high. And this can easily be done in your marketing using any of the keyword difficulty tools out there, like SEM Rush has one, AH Reps, H Reps. I don’t even know how you say that. Some people say AH Reps, some people call it H Reps. Either way, I use it, it’s a great tool. It’s a little bit on the spendier side, but it’s really like five or six tools all combined into one.
Joe Troyer: So, I would use the keyword difficulty for AH Reps. Or start, use it for a trial, do your keyword research and then leave. But all you’ve got to do is figure out what’s the spread in terms of keyword difficulty? What’s the low, what’s the high? And then just naturally put them into three buckets by segments. It doesn’t get less complex than that. If you’re thinking past that, you’re over complicating the shit out of keyword research and what keywords to focus on.
Joe Troyer: Next up, I would definitely start all of my link building with a Google my Business page. Then I would follow it up with citations, and again, guys, I don’t care if the site is local or not local. I don’t care if it’s E-Comm, I don’t care if it’s info market product. I don’t care if it’s a software company. I’m always doing Google my Business. I’m always then hitting citations, which are local business directories, because this is low hanging fruit. This is the easy shit.
Joe Troyer: Next, I’d hitting social profiles, web 2.0s, and blog comments. I would consider all of these, “Pillow links.” These are links that you’re going to get that probably aren’t going to be links with a specific anchor text. They’re not going to have your money keyword phrases in them. And when you’re trying to rank in Google and you’re building all these pillow links or foundations links, you’re really not at the point where you should be putting your keywords in your links anyway.
Joe Troyer: So, don’t get confused there. Up to this point it’s all branded company name and things like that for the anchor text. Once you are done with this, you should start ranking for your domain. You should start ranking for your domain name in Google. And you should start ranking automatically for some very long tailed keyword phrases inside of Google.
Joe Troyer: Once that happens, understand that Google is essentially giving you the green light. It’s time to go. Now it’s time that you’re going to start building finally some good key words, or some good links with keywords as the anchor text, and you’re finally going to start seeing some big bumps in terms of rankings in Google and AKA then proceeding that, traffic coming from Google, because you’re ranking on the first page and in the top three or the top five.
Joe Troyer: So, for your power links, your keyword optimized links. For the ones that you are able to put in, the keyword that you would have ranked for, right? When you’re getting that back link. Those are going to really realistically come from guest posts and or sponsored posts. So you said that you’re tight on a budget, you’re going to want to go with guest posts. Guest posts, guess what? You need content to write, you write the content, come up with a great angle, come up with a great idea, put in some sweat equity, and then go pitch it to a blogger.
Joe Troyer: One of my favorite groups of bloggers to pitch, and we pitch to them all day every day here at Digital Triggers, is Mommy Bloggers. Because you can make Mommy Bloggers relevant to almost any vertical out there. And Mommy Bloggers are some of the most underpaid and under-utilized bloggers out there. And especially under-utilized in terms of SEO. A lot of them aren’t making a crazy income from their blog. You hand over some great content, they’re going to be like, “Yeah, sure. No problem.”
Joe Troyer: You hit them up and say, “Hey, I’ve got this piece of content and I’d like to sponsor it on your site. I’ll pay you $50 to post it.” They’re like, “Yeah, I need the income. The post doesn’t look bad. Sure, I’ll post it for you.”
Joe Troyer: So, again, you’ve kind of got two angles there, either guest posts or sponsored posts. Or you could combine them. But again, if you have a very tight budget, I would just go with guest posts. You’re going to have to be more creative, the content’s going to have to be better. But, hey, in this example you’re trying to put in that sweat equity and keep your overall budget down.
Joe Troyer: And folks, at the end of the day, it really is that simple. If you’re using a tool like AH Reps, you’re going to be able to see based upon specific keywords how many links you actually need to be able to rank them. And at low competition, it’s going to be like three, five, ten incoming links. You should be able to write a guest post an hour, which means effectively if you do the math, you work for two days let’s say full time and you should be able to rank for a keyword.
Joe Troyer: Just setting some realistic expectations for you. Now, obviously it’s going to take longer for you to write it, and send it to them, and follow up. And for them to post it, than for you to actually write. But in terms of work time, or work effort, and then the end result, I think this is a very, very realistic example for you. I hope this finds you well, and if you need more training on getting guest post links, and getting sponsored post links, definitely check out a boatload of free training that we have over on the site, at digitaltriggers.io.