What’s Better For Sales Phone Calls Or Emails?


Joe Troyer: Larry says or asks, “What do you think is a better business builder? Making phone calls or sending repeated emails?” This is a really good question. I’m curious to your guys’ take. Okay, let’s say that you have an agency. You run an agency. I know so many of you guys do, right? What’s a better business model, right, a better business builder? What’s a better way to get sales, to get prospect, phone calls or emails? Let me know inside the chat. I’m curious to get your guys’ point of view.

Joe Troyer: Both. Yeah. Both. Yeah, so honestly, both together is probably the best, right? Let’s see. James says, “Whatever works for you.” Somebody says, “Prospecting email, sales, phone.” Guys, for me, at the end of the day, I really think it depends on your business, and I think it also depends on the people doing phone calls or emails. What are they better suited for, right? Right?

Joe Troyer: If I have a virtual assistant that can send out a bunch of cold emails, right, but they can’t talk very well on the phone or not very good at sales, and I haven’t really done a great job at teaching them our sales process and proving the model for them, then it would be better for them to just stick with the cold emails, or stick with the emails, right?

Joe Troyer: I really think that it depends on the business and the people doing each of the roles. I really agree as well with your guys’ statements in the chat. I’ve had, and I have, businesses that bring in all the revenue on the phone. I have and have had, it’s kind of a mouthful, right? Businesses that bring in all the revenue via emails. Okay? Understand, I think, that it’s a very unique choice depending on the business and also the people and the roles that you have in the business as well. Okay?

Joe Troyer: At the end of the day though, if you’re talking about purely sales, and you’re talking about cold email, and you’re talking about cold calls, we’ll talk about this, I’m sure, again, but at the end of the day, I think you need to measure the effectiveness for each. Okay? I think that you should know, for every advertising method, if I spend the dollar on cold email, and if I spend a dollar, right, on cold calls, which one is going to bring me the better return on investment?

Joe Troyer: The answer for that, nine times out of 10, should be that cold email is bringing you a better result, right, just because of the paid difference and what you have to pay people and so forth. The other question that you got to ask yourself is, really, how far can I scale cold email, and how many appointments can I generate on a daily basis? What we found inside of our agencies is that cold email does great. It’s amazing, right, but we can scale way further, three, four, five X larger doing cold calls than we ever could emails.

Joe Troyer: Which one would you rather do? Right? Maybe you’re a small business. Maybe you’re only trying to do a half a million dollars a year. Maybe you’re only trying to do a million dollars a year. Maybe you’re not shooting for the sky, right? Maybe you don’t need as many customers. Maybe you don’t need to do, right, cold calls. You don’t need the volume, okay? I think, at the end of the day, it all comes down to your unique business and the people inside of it. I really, really hope that helps.

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