ActiveCampaign Plans and Features – Which Plan is Best for Your Business?

active campaign plans

Table of Contents

Table of Contents

Do you want an email marketing platform to grow and engage your audience?

ActiveCampaign may be your best choice!  

With multiple plans to choose from, it can be tough to determine the best fit for your budget and needs. Selecting the perfect software plan is crucial for your company or your business because it can directly affect your ability to use all the features and the entire software to meet your specific requirements. 

Limited functionality and features can become your worst nightmare. Not only will it impact your finances, but also it will hinder your ability to reach your objectives cost-effectively. 

Today, we will walk you through the ActiveCampaign pricing plans to help you decide the best one for your business and team. Whether you are a solopreneur just starting or a large business with a sizable audience, we have you covered. Read on to learn more!

About ActiveCampaign 

ActiveCampaign is a cloud-based customer experience automation platform for businesses to automate their marketing and sales processes. The platform provides tools and features that enable businesses to engage with their customers across multiple channels, including email, social media, SMS marketing and more.

With ActiveCampaign, businesses can create personalized campaigns to target specific customer segments based on their behavior and preferences. The advanced automation capabilities allow business owners to automate complex workflows and trigger actions based on customer behavior, such as website visits, email opens, and more.

ActiveCampaign also provides CRM (customer relationship management) features that help businesses manage customer data, track interactions, and gain insights into customer behavior. The built-in analytics and reporting tools enable users to track the performance of their campaigns for data-driven decisions.

Main Features 

What to Consider Before Choosing an ActiveCampaign Plan?

Before choosing an ActiveCampaign plan (or any other platform or software tool) you must consider some fundamental factors like the size of your business, your budget, and your marketing objectives. Assess your business needs. Consider the following questions:

  • What are your marketing goals?
  • What type of marketing campaigns do you plan to run?
  • How many contacts do you have?
  • What features do you require for your CRM and automation workflows?
  • What is your budget?

Answering these questions will help you understand your business requirements in depth, so you can invest in the perfect plan to boost your email marketing efforts. 

ActiveCampaign Pricing Plans

It is the moment to break down ActiveCampaign costs so you can identify the best option for your business operation. Whether you conduct a solopreneur, entrepreneur, or agency, you can rely on ActiveCampaign plans for your marketing automation efforts. 

The following are the four levels of the ActiveCampaign pricing plans:  

The Lite Plan ($29 per month paid yearly)

For solopreneurs to automate marketing processes and administer their business efficiently and effortlessly. It is the entry-level plan, so the focus is on email marketing automation. It gives you access to:

  • email marketing automation tools 
  • site and events tracking features
  • automation for your campaigns and reports
  •  24/7 chat and email support 

The ActiveCampaign Plus Plan ($49 per month paid yearly) 

The alternative for small teams, it helps them provide a superior customer experience in the entire buying process. Subscription to the Plus Plan grants you access to the Light Plan plus: 

  • Upgrade for 3 admin users
  • Landing pages
  • Facebook custom audiences
  • Lead ads
  • Lead Scoring
  • Pop-up and modal forms
  • Conditional content
  • WooCommerce
  • Shopify.

The ActiveCampaign Professional plan ($149 per month paid yearly) 

For bigger teams wanting to test and optimize their strategies. 

This plan gives you access to everything on the Plus Plan plus and these upgrades: 

  • 5 users
  • Predictive sending
  • Split automation capabilities
  • Salesforce integration
  • Microsoft Dynamics 365 Integrations
  • Site messages
  • Attribution reporting
  • Conversions

The ActiveCampaign Enterprise Plan (custom features and pricing) 

For organizations that can benefit from using ActiveCampaign on a bigger scale. With the enterprise plan, you access everything in Pro Plan plus and also: 

  • Custom reporting
  • Custom objects
  • Single Sign-On
  • Uptime SLA
  • HIPAA support
  • Custom mail server domain
  • Unlimited email testing

This plan is customizable so you must contact the sales team to find the best option.

ActiveCampaign Plans Compared

You already know that ActiveCampaign offers four different plans: Lite, Plus, Professional, and Enterprise. But other than the price how do they differ? It is the moment to check the features. 

Features for Email Marketing

The Lite and the Plus plans have access to email marketing tools, on the other hand, the Professional Plan has access to predictive sending and predictive content, while the Enterprise Plan has a custom domain. 


  • The Lite Plan does not have access to the customer relationship management feature.
  • The Plus Plan has CRM with sales automation, contact, and lead Scoring.
  • The Professional and the Enterprise plans have everything in the plus plan and custom reporting. 

Marketing Automation 

  • The Lite Plan marketing automation and newsletters.
  • The Plus Plan deep data integrations, sms marketing, and site messaging.
  • The Professional and the Enterprise plans have everything in the plus plan and split automation.

Based on these use cases, the Plus plan offers the most comprehensive features for businesses that require advanced marketing automation and CRM capabilities. 

The Professional Plan is suitable for businesses that need advanced features and integrations, while the Enterprise Plan is ideal for large teams or enterprises that require custom features and support.

What are the Pros of Using ActiveCampaign?  

Some of the main pros of using ActiveCampaign include

  • Relying on an all-in-one platform for email marketing, marketing automation, CRM, and sales automation. Managing all aspects of the marketing and sales process from one place increases efficiency.
  • The user-friendly interface makes it easy for businesses to create and manage marketing campaigns. The platform offers drag-and-drop functionality, customizable templates, and a visual workflow editor that allows users to create sophisticated automation workflows without coding knowledge.
  • The ActiveCampaign segmentation and personalization features help businesses create personalized marketing campaigns. The platform provides segmentation options based on user behavior, demographics, and other factors, allowing businesses to personalize their messages based on this data.
  • Automation features allow businesses to create sophisticated workflows that can be triggered by user behavior or specific events. It can help businesses save time and increase efficiency by automating repetitive tasks, such as lead nurturing and customer onboarding.
  • ActiveCampaign integrates with multiple third-party tools and platforms, including Shopify and WooCommerce. By connecting their marketing tools businesses can have greater flexibility in managing their marketing efforts.
  • The platform also offers a range of features across all plans, which means users can access advanced features without needing to upgrade to a more expensive plan. 

What are the cons of using ActiveCampaign?

There are also some potential drawbacks to consider. Some of the main cons of using ActiveCampaign include:

  • Complexity: While the user-friendly interface makes creating and managing campaigns easy, the advanced features make it complex. Creating and managing automation workflows can require technical expertise, and businesses may need to invest time in learning how to use the platform effectively.
  • Limited Customer Support: the customer support options are somewhat limited, particularly on lower-tier pricing plans. While the platform provides a knowledge base and community forum for self-service support, users may need to upgrade to higher-tier plans to access phone support options.
  • Limited Social Media Integration: While ActiveCampaign allows businesses to send messages through social media channels, its social media integration options are somewhat limited compared to other marketing automation platforms in the same price range. 
  • Limited Reporting: the reporting features are limited for businesses on lower-tier pricing plans. 

Tips to maximize The Value of your ActiveCampaign Subscription

Here are some tips and best practices to help you maximize the value of your ActiveCampaign subscription:

Set clear goals

Before you start using ActiveCampaign, it’s essential to set clear goals for your marketing campaigns. Identify what you want to achieve and how you will measure success.

Segment your audience

Use ActiveCampaign segmentation tools to divide your audience into groups based on their interests, behaviors, and preferences. It will help you target your campaigns more effectively.

Automate your campaigns

Use ActiveCampaign automation features to create workflows that automate repetitive tasks such as sending emails, updating contact information, and triggering actions based on specific events.

Use personalization

Use the personalization features to create personalized messages that resonate with your audience. It can include using merge tags to insert personal information into your emails and landing pages.

Test and optimize

Use the A/B testing features to test different versions of your campaigns and optimize your messages for better results.

Use integrations

ActiveCampaign integrates with a wide range of third-party tools, including CRMs, eCommerce platforms, and social media platforms. Use these integrations to streamline your workflows and improve your marketing efforts.

Take advantage of support and resources

ActiveCampaign offers a range of support and resources to help you get the most out of your subscription. It includes a knowledge base, community forums, and support from their team.

Stay up to date

Keep up to date with the latest features and best practices by attending webinars, reading blog posts, and following ActiveCampaign on social media.

Alternatives to ActiveCampaign 

There are some alternatives to ActiveCampaign that businesses can consider for their automation requirements. Some of the main alternatives include:


 HubSpot offers a comprehensive marketing automation platform that includes email marketing, lead management, CRM, and sales automation. HubSpot’s platform is particularly well-suited for businesses with a focus on inbound marketing and content creation.


Mailchimp is a popular email marketing platform that also offers some marketing automation features, including automated email campaigns and lead nurturing. Mailchimp is particularly well-suited for small to medium-sized businesses that are primarily focused on email marketing.


ConvertKit is an email marketing platform that also provides some marketing automation features, including automation workflows and landing pages. ConvertKit is particularly well-suited for bloggers and content creators who want a simple and easy-to-use marketing automation solution.


Does ActiveCampaign offer a free trial?

Yes, ActiveCampaign offers a free trial for its platform, though there isn’t a free plan. The free trial period lasts for 14 days and gives users access to all the features, including email marketing, marketing automation, and CRM tools. Your account will automatically expire at the end of the 14-day trial and you will not be charged. 

However, if you do decide to continue using ActiveCampaign after the trial period, you will need to upgrade to a paid plan to continue accessing the platform’s features. 

It’s important to note that if you do not upgrade to a paid plan after the trial period, you will lose access to any data or campaigns you may have created during the trial period.

Is there a limit to the number of emails I can send with ActiveCampaign?

Yes, ActiveCampaign has different limits on the number of emails you can send based on the plan you choose. The Lite plan allows up to 10,000 emails per month, while the Plus plan allows up to 25,000 emails per month. The Professional plan allows up to 50,000 emails per month, and the Enterprise plan offers custom email limits based on your needs.

Can I upgrade or downgrade my ActiveCampaign plan?

Yes, you can upgrade or downgrade your ActiveCampaign plan at any time. You can do this by going to your account settings and selecting the plan you want to switch to. If you upgrade your plan, you’ll be charged the prorated difference for the remainder of your billing period. 

If you downgrade your plan, you’ll be credited the prorated difference for the remainder of your billing period. It’s worth noting that if you downgrade to a plan with lower email-sending limits, you’ll need to adjust your campaigns accordingly to ensure you don’t exceed your new limits.

Wrapping Up 

ActiveCampaign offers a range of plans designed to meet the needs of businesses of different sizes and stages. Only by understanding the features and functionalities of each plan and assessing your business needs, you can choose the subscription that aligns with your marketing goals and budget. 

With ActiveCampaign, you can automate your marketing processes, improve customer engagement, and grow your business more efficiently. But a tool is as good as the people who use it. Take your time to decide your entry level to the plan, do not be afraid to use the free trial if you want, and don’t forget that you can always upgrade as you grow.  



Joe Troyer

Joe Troyer is the Founder of Digital Triggers. He is leading expert in all things Internet Marketing: Pay Per Click Marketing, Search Engine Optimization, Google Business, Reputation Management, Landing Page Conversion, and Call Tracking.

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