With powerful automation and email marketing tools, ActiveCampaign provides several features that assist companies in engaging with customers efficiently. ActiveCampaign uses a tiered pricing structure, with packages created to meet the requirements of various-sized businesses.
The ActiveCampaign cost varies depending on the functionality you need, the number of contacts in your database, and the level of automation you wish to use.
What is ActiveCampaign?
Over 150,000 companies in more than 170 countries use ActiveCampaign, a category-defining customer experience automation platform, to connect and interact with their consumers meaningfully.
Automating numerous backgrounds in email marketing, sales, and support operations, produces improved customer experiences. For effective cross-channel orchestration, segmentation, and personalization, businesses of all sizes can access hundreds of pre-built automation that mix email marketing, marketing automation, CRM, and machine learning.
ActiveCampaign enables businesses to optimize their customers’ experiences by:
- Choosing the ideal ratio of automation and human interaction
- Coordinating the appropriate actions (messaging or otherwise) at the appropriate moment
- Incorporating customer intelligence into your business.
How Much Does ActiveCampaign Cost?
ActiveCampaign features three pricing plans and a price range of $19 to $2000. Both Sales and Bundles have two goals, and Marketing has three. Additionally, Enterprise plans with unique features. Higher-interest plans have more contacts, increasingly advanced features, and more users. The monthly costs for annual plans are listed on activecampaign’s price page for the lowest contact tier.
The Marketing plans are for 500 to 50,000 contacts. The marketing automation, lead generating, contact management, and integration features in the Plus and Professional subscriptions are more advanced. Users, sales engagement features, sentiment analysis, and win probability all influence the sales costs. Five users and 1,000 contacts are included in the Bundle price of $116 per month.
A transactional email solution called ActiveCampaign Postmark starts at $15 per 10,000 emails every month.
ActiveCampaign Pricing: What Do I Get?
Recently, ActiveCampaign divided its functionality into two distinct plans, Marketing and Sales Plans. You can buy these plans individually or in a “bundle” of all these three.
There are four plans offered for Marketing: Lite (starting at $39/month), Plus (starting at $70), Professional (starting at $159/month), and Enterprise Plan (starting at $279/month).
You can select from Sales Plus (starting at $19/month), Professional (starting at $49/month), or Enterprise Plan (call sales for pricing).
It’s important to remember that they don’t offer a free plan. However, you can still use it for 14 days as a test drive. You may even take advantage of their free migrations offer once you decide on a premium plan.
ActiveCampaign Sales Pricing
ActiveCampaign Sales Plus costs $23 per month for a single-user seat and $19.00 each month when paid annually. Each additional seat is $23 per month. In addition to database synchronization, account, and deal management are included. It delivers visibility into the sales process using multiple analytics tools:
- Sales Automation
- 24/7 Chat & Email Support
- Lead Scoring
- Pipeline, Account & Deal Management
- Task Management & Reporting
ActiveCampaign Professional Plan begins at $59 a month for each user seat and $49.00 per month each when paid annually. This includes everything available in Plus. Each additional seat is $59 in price. The following powerful automation features and social media integration become available:
Everything in Plus +
- Sales Engagement Automation & 1:1 Email
- Sentiment Analysis AI
- Win Probability AI
- Facebook Lead Ads
- Split Automation
- Automations Map
Pricing for the ActiveCampaign Enterprise plan is tailored specifically for the business needs. It provides the following:
Everything in Pro +
- Custom Reporting
- Custom Objects
- Single Sign-On
- HIPAA Support
- Uptime SLA
ActiveCampaign Marketing Pricing
An ActiveCampaign Marketing Lite plan with 500 contacts, one user, live chat, and email support costs $15 monthly. It provides drag-and-drop editors, primary forms, and email and marketing automation. With more than 150 email templates, you may design email campaigns. The ActiveCampaign Lite plan contains campaign, automation, and goal reports to optimize campaigns. Furthermore, it offers site and event tracking.
For $70 per month, Marketing Plus offers three users and 1,000 contacts at launch. It has every feature of Lite plus complex forms, limitless landing pages, database synchronization, and conditional content. ActiveCampaign integrates with several e-commerce platforms.
Emails with product blocks and catalogs can be sent to cart abandoners. Forms and landing pages with the Plus plan no longer bear the ActiveCampaign logo.
The ActiveCampaign Professional package with 2,500 contacts and five users costs $187 monthly. Additionally, it has everything in Plus for site messages, conversions, and predictive sending. Dynamics 365 and Salesforce are integrated with the Professional package.
With ten user seats, unlimited email testing, custom objects, custom reports, and a custom email domain, Enterprise is a customized plan that includes everything in Professional.
ActiveCampaign Bundles
Three major ActiveCampaign plans are offered, including a “Bundles” plan that combines their Marketing Automation and Sales CRM plans.
Plus Plan
The Plus plan, which has a starting price of $93 and offers marketing and sales automation, site tracking, forms, and landing pages, as well as Facebook custom audiences and lead ads for up to 5 users and 1000 contacts, is the first to be mentioned.
Professional Plan
Predictive sending, site testing, sales engagement and split automation, and one-to-one email for up to 10 users and 2500 contacts are all included in the Professional plan, with a starting price of $386.
Enterprise Package
The Enterprise package, which comes with a unique mail server domain and is designed specifically for large enterprises, includes an account manager, unlimited email testing, custom reports, and space for up to 15 users and 2500 contacts. To enroll in this plan, you may contact the ActiveCampaign Sales team.
ActiveCampaign Transactional Email
ActiveCampaign’s stand-alone transactional email service is called Postmark. With ActiveCampaign, you may use it to set up and initiate transactional emails from automation, such as these:
- Account creation confirmation
- Double opt-in messages like subscription confirmations
- Review & feedback requests
- Order confirmation
- Delivery updates
- Password recovery
- Medical, financial, and legal statements
ActiveCampaign Add-ons
Except for ActiveCampaign’s Lite plan, ActiveCampaign offers an SMS marketing add-on with each project. 1,000 SMS credits are included in the $21 that you can pay monthly. For the Plus, Professional, and Enterprise plans, SMS is an add-on that is offered. With 1000 credits, the SMS add-on costs $21 per month. You cannot have your custom SMS sending number. The source phone numbers are chosen and changed by the SMS provider for ActiveCampaign.
Which ActiveCampaign Pricing Plan Should You Pick?
The Marketing Lite plan is an excellent introductory package for new and small businesses for email marketing automation. Five hundred contacts, one user, chat, and email support are included for $15 per month. You get site tracking, a drag-and-drop email template builder, primary forms, 150+ email templates, and email marketing automation.
The most outstanding candidates for Marketing Plus are small to medium B2B and e-commerce companies. It includes numerous e-commerce connectors and automation. Similar to cart abandonment emails and email product blocking. Lead generation is unlocked via landing pages, lead scoring, Facebook Lead Ads and Custom Audiences, SMS, and multichannel marketing.
With Sales Plus, online merchants may monitor sales indicators and store performance. The ideal way to enter B2B sales and marketing automation is through Bundles Plus. The pricing is reasonable given that you receive sophisticated automation and a sales CRM (Customer Relationship Management).
Scaling organizations requiring sophisticated tracking and automation can benefit from marketing and sales professionals. Machine learning capabilities like automation reports, conversions, automation maps, site messaging, predictive sending, and attribution are excellent for creating individualized experiences.
ActiveCampaign Discount
ActiveCampaign’s pricing depends on your plan and contact tier. ActiveCampaign offers annual plan discounts ranging from 20% to 30%. This indicates that you can spend 2500 contacts on Marketing Professionals for $38 less monthly. Even $362 monthly for a Professional Bundle with 20 users and 50,000 contacts. They also provide non-profits 20% off on all plans.
Frequently Asked Questions (FAQs)
Is ActiveCampaign Free?
ActiveCampaign is at a disadvantage compared to competitors because it doesn’t provide a free plan. If you wish to use the app, subscribe to a premium subscription. However, to test out its features before purchasing, there is a 14-day free trial available.
Users can try the platform with up to 100 contacts and 100 emails sent during their 14-day free trial. The trial’s features correspond to the Professional tier’s features. If a user has a trial account, they won’t be charged unless they voluntarily upgrade to a paid account; if they decide not to continue, they can just let their trial period end.
Does ActiveCampaign Restrict Features with a Free Trial?
Yes, during the free trial, ActiveCampaign limits several advanced functions. You receive the Professional Marketing & Sales Bundle’s features. Even whole automation workflows can be created and tested during the trial. A few exceptions include:
- Predictive Sending
- Predictive Content
- Sending auto-responder campaigns
- Custom fields in forms
- Using “Email Results” in subscription forms
- SMS credits or sending
- Adding a domain to a landing page
What is ActiveCampaign Good For?
Businesses with some email marketing expertise or are prepared to step up their efforts should start using a marketing automation solution. All you must do is watch the onboarding videos.
Does ActiveCampaign Have Setup Fees?
No, there is no onboarding or setup cost with ActiveCampaign. When you purchase a premium plan, the following services are free to you:
- Free online instruction and assistance
- Free online onboarding
- Community involvement
- Free email templates and instructions for automation
ActiveCampaign Alternatives
Here are the top alternatives for ActiveCampaign:
- Mailchimp
- Adobe Marketo Engage
- HubSpot Marketing Hub
- Actionetics
- Netcore Customer Engagement & Experience
- Campaign Monitor
- Salesforce Marketing Cloud
- Infusionsoft
Conclusion
ActiveCampaign is a platform for companies with a team dedicated to email marketing or for someone with the time to become familiar with the dashboard and create campaigns from the start. You can test and optimize your campaigns for success using its extensive automation and analytics because the ActiveCampaign cost is cheap for their starter plan and feature-rich backend. Their service scales rather well. Larger firms will profit from their competitively priced, highly sophisticated tools, multi-platform, 24/7 support, and personal training.
