When your business grows and scales, and you plan on automating the tasks that kill your productivity and energy, you may face the hardships of software decision-making. There are multiple factors you must consider when selecting marketing automation software, like your company size and scalability, the set of features, pricing, and the learning curve is fundamental.
It is a decision you can not take lightly, a quick research can help you define your route and select your best options. For productivity’s sake, I have narrowed down the list to two mighty automation platforms. Kartra and ActiveCampaign.
Kartra
Kartra’s purpose is to help solopreneurs, authors, creators, digital product marketers, and online course creators to access an all-in-one tool and conduct their operations with a minimalistic approach.
ActiveCampaign
For ActiveCampaign, the focus is a bit different. It seeks to be a solution for small and large businesses operated by companies and individuals to send automated emails, boost their leads, and offer an optimized email tool.
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What Are the Best Platforms For Selling Digital Products?
What Are Kartra and Activecampaign?
Kartra and ActiveCampaign are two of the most popular marketing automation platforms. Both offer a variety of features to help businesses automate their marketing and sales processes.
In this article, I will give you a brief overview of each platform, so you can decide which is the best for your business.
Kartra is an all-in-one marketing platform that includes everything you need to run your business, from email marketing to landing pages to CRM. ActiveCampaign is a bit more focused on email marketing, but it still offers multiple features to help businesses automate their marketing and sales processes.
So, which platform is right for you? It is time to jump into the Kartra Vs ActiveCampaign showdown.
Who Benefits From Using Them?
At a glance, both products look similar. However, when you break down the features and uniqueness of each platform, you realize they both target different types of businesses and entrepreneurs.
Kartra
Kartra’s purpose is to help solopreneurs, authors, creators, digital product marketers, and online course creators to access an all-in-one tool and conduct their operations with a minimalistic approach.
The price may seem a bit high for beginner online marketers, but since it is an all-in-one solution, it helps you save money because you have several tools included without extra charges. To name only a few, when you use Kartra you get access to built-in CRM tools, email Marketing Systems, membership sites, drag-and-drop tools to create your pages, etc.
As you can see, this is a powerful and excellent option for the ones looking for the final all-in-one platform.
ActiveCampaign
For ActiveCampaign, the focus is a bit different. It seeks to be a solution for small and large businesses operated by companies and individuals to send automated emails, boost their leads, and offer an optimized email tool.
The best part about active campaigns is that the platform has automation tools, so you can save a lot of time by conducting your email processes automatically. Consequently, you can also save more money for your business.
For marketers looking for the best email marketing automation solution, look no more because ActiveCampaign is the right product for you.
Ease of Use: Kartra vs ActiveCampaign
ActiveCampaign and Kartra are user-friendly platforms that make it easy to create and automate marketing campaigns. However, there are some key differences between the two, which may make one more user-friendly than the other, depending on your needs.
Kartra
Kartra is very easy to use. It has an intuitive interface and drag-and-drop tools and makes things easier when you are not skillful with tech stuff. You can use it to create websites, landing pages, and even sales funnels.
Kartra offers more features and flexibility than ActiveCampaign. If you’re looking for a platform that offers more features and options, Kartra may be a better choice. However, with so much functionality, it may be a little complicated for absolute beginners.
ActiveCampaign
ActiveCampaign comes with a user-friendly design and navigable menus. An excellent characteristic is that the dashboard has a getting started slider for new users to navigate easily, and it also has demo data, so you can have a clearer notion of how to navigate each section.
I love the content manager because it conveniently stores all your assets in a central hub, so maintaining things organized does not require extra effort.
Kartra vs ActiveCampaign: List of Features
A feature-by-feature comparison of Kartra Vs ActiveCampaign is always an excellent idea to determine which best fits your requirements. I will make a feature-by-feature comparison to help you determine the best one, but before we dive into a detailed comparison, I provide a list of features, so you can identify the potential of both software tools.
Kartra Features
- Landing page builder
- Visual editor
- Landing page templates
- Sales funnel templates
- Complete page hosting
- Complete page hosting
- A/B Split Testing
- Funnel Builder
- Share funnels
- Custom webhooks
- Email Auto-responders
- Affiliate management software
- Membership Sites
- Behavioral Adaptive Marketing
- Included subdomain
- Use your domain
- Checkout forms, shopping cart
- Full website builder
- Video hosting
- Customer Helpdesk
- Calendar scheduling tool
- Agency Portal
ActiveCampaign Features
- Landing page builder
- Visual editor
- Landing page templates
- Mobile responsive pages
- A/B Split Testing
- Custom webhooks
- Email Auto-responders
- Use your domain
- Checkout forms, shopping cart
- Customer Helpdesk
- Agency Portal
Determine your requirements, and be sure of what you and your company need to excel in your marketing efforts. Investing in the right tools is crucial, and sometimes less is more, so adapt your tools to your requirements first.
Kartra vs ActiveCampaign: Pricing and Plans:
Pricing is important in software for 3 main reasons:
- The best price-value ratio will benefit your entire business in the short and long term.
- The right product will help you increase your revenue and overall, it will improve your business and commercial operations.
- The best tools can help you attract and restrain customers by using efficient, tailored marketing strategies.
Both platforms are similar in pricing but beware of the small differences because they have the potential to help you make your final decision.
Kartra
Kartra has a $1 trial for 14 days (no free trial available), it is your best chance to get acquainted with the tools before committing to subscribe to a plan. When subscribing, you can opt to pay a month-by-month fee or an annual subscription that instantly saves you 25% of the total price.
- The Starter Plan ($99 monthly), grants you access to a custom domain, up to 2,500 leads, and up to 15,000 emails.
- The Silver Plan ($199 monthly) gives you up to 3 custom domains and unlimited emails.
- The Gold Plan ($299 monthly) provides 25,000 leads and five custom domains.
- The Platinum Plan ($499 per month), entitles you to 50,000 leads, and 10 custom domains. Everything else is unlimited.
ActiveCampaign
ActiveCampaign does not have a free trial, but you can request a free demo and an expert will show you around and tell you all you need to know about the product and what it can do for you and your business. Their four-tier plan is as follows:
The Lite Plan ($9 per month)
It is for solopreneurs who want to automate their marketing process to manage their business efficiently and effortlessly.
Subscribing to this plan gives you access to email marketing and marketing automation tools, 24/7 chat and email support, site and event tracking tools, campaign automation and reports, and API and Webhooks.
The Plus Plan ($49 per month)
It is suitable for small teams to help them create incredible customer experiences during the buying process.
This subscription gives you access to everything on the Light Plan plus, 3 admin users, landing pages, lead ads, lead Scoring, pop-up and modal forms, conditional content, WooCommerce, and Shopify.
The Professional plan ($149 per month)
It is for bigger teams who want to test their strategies to optimize their marketing efforts. Gives you access to everything on the Plus Plan and 5 users, predictive sending, split automation capabilities, Salesforce integration, Microsoft Dynamics 365 Integrations, site messages, attribution reporting, and conversions.
The Enterprise Plan (custom features and pricing)
It is especially for larger teams and organizations needing to customize their marketing strategies at a bigger scale. With this plan, you get everything in Pro Plan plus custom reporting, custom objects, single Sign-On, Uptime SLA, HIPAA support, custom mail server domain, and unlimited email testing.
Kartra vs ActiveCampaign: Integrations With Third-Party Tools
Integrations are important in marketing software because they allow businesses to connect their platforms and boost productivity.
For example, if a business is using marketing software to manage its Twitter account, it can connect that account to its Facebook page so that it can manage both together. This gives them the ability to monitor both accounts at the same time, which makes it easier to keep both running at peak efficiency.
Integrations also allow businesses to share data between platforms, which can help them make more informed decisions about their campaigns.
Kartra
Kartra is a robust marketing platform. So what some people consider a lack of features is the strength of the product.
Kartra is here to replace your email marketing platforms. So it does not have email marketing Integrations with Actionetics, ActiveCampaign, Convertkit, Mailchimp, HTML forms, and other email marketing platforms.
But some remarkable integrations like Zapier + Webhooks, membership software, checkout software, analytics, webinar software, bot software, calendar tools, and custom Integrations API.
ActiveCampaign
ActiveCampaign doesn’t fall short on integrations with third-party software and apps. The tool integrates with over 910 apps, and customizing your dashboard according to your business’s requirements is possible when you use ActiveCampaign. Some integrations are the following:
Payment gateways: PayPal, Zoho, Braintree, Stripe, Donately, and many more.
CRM systems: Asana, Agile CRM, and Twilio, to name a few.
Analytics: Zoho Analytics, LeadInfo, Google Analytics, etc.
The list of integrations is impressive, but this email marketing software has options for accounting, analytics, CMS, databases, developer tools, e-commerce, etc. It has something for every business.
Kartra vs ActiveCampaign: Email Marketing Automation
Automation is critical to marketing success because it reduces the amount of time that managers and employees need to spend on mundane tasks. This gives them more time to focus on more value-added activities. Additionally, automation reduces the possibility of human error, making the process more secure and efficient.
Kartra
Kartra has a native tool that helps your email marketing like never before. The email automation feature helps you set behavior-based automation, and the rich personalization features help you nurture your leads to boost your response and click rates.
Tag your leads, obtain detailed analytics and reporting, and measure and improve your email deliverability rates to boost your strategies. You can do it using Kartra’s native email automation tool.
ActiveCampaign
ActiveCampaign helps you automate the time-consuming tasks that drain your productivity, so you can spend more time doing what you love the most.
Not sure of what to automate? Using ActiveCampaign allows you to automate email marketing, tag your contacts according to engagement, add custom fields, and set up periodical automatic analytics and performance reports.
Marketing automation capabilities are mandatory when choosing a software tool, so include it in your click funnels vs ActiveCampaign comparison list.
Analytics
They are fundamental in marketing because they help you measure the effectiveness of your campaigns. They also help you evaluate the ROI of your marketing efforts.
By measuring the effectiveness of your campaigns, you can improve them and confirm they are reaching the right audience at the right time with the right message.
Kartra
Using native tools, Kartra helps you identify the best ways to market your entire online business for better income and conversion rates. You can provide relevant content for your audience and leave them wanting more using Kartra analytic tools.
ActiveCampaign
Active Campaign does have analytics. You may add your Google Analytics tracking ID (Global Site Tag) to each landing page you create on Active Campaign on Plus, Professional, or Enterprise plans.
In this manner, you will see which pages visitors land on and when they leave.
Kartra’s Pros and Cons
Pros
- It is an all-in-one system that replaces several expensive tools.
- It has a complete native email marketing system.
- It is a solution for funnels, websites, and membership site building.
- You can test everything with their $1 trial period (14 days).
Cons
- It does not have third-party email marketing tool integrations.
- It has fewer integrations than other platforms.
- The platform can be overwhelming at first. The learning curve is high.
ActiveCampaign’s Pros and Cons
Pros
- Excellent platform for email marketing.
- The CRM system is robust and a great addition to pipeline development.
- It has a reasonable price for its value.
- It has outstanding email automation features for better email marketing campaigns.
Cons
- It is not a friendly tool for affiliate marketing links.
- Not the appropriate tool for total beginners.
- The basic does not have access to 24/7 customer support.
Who is behind Kartra and ActiveCampaign?
The owners and founders of Kartra are Andy Jenkins, and Mike Filsaime, they started the company back in 2017. ActiveCampaign has been in the market since 2003, its owner and founder is Jason VandeBoom and the company is located in Chicago, USA.
Kartra or ActiveCampaign: Which Is the Best Tool for Your Online Business?
Kartra and ActiveCampaign have a similar goal, helping marketers direct efficient email marketing campaigns. Your final decision depends on many factors but mainly on your specific requirements.
Kartra is the perfect fit for businesses and individuals who want to conduct their operations from a minimalistic approach. Their built-in tools and the all-in-one character of the product help you do more for your entire online business with less clutter of tools.
On the other hand, ActiveCampaign is excellent for boosting and improving your automated email marketing campaigns. Its email marketing automation platform and CRM tools are outstanding and will help you build better customer relations and experiences.
What is your choice? Share in the comment section.
