Buying software can, to some extent, be similar to buying your first car.
At first, you are so excited and proud of yourself that you want to run to the first dealer and buy the fanciest, shiniest car there is.
But this excitement can lead to a disastrous result that will leave you with a product that does not fulfill your requirements and without the resources to do something about it.
Research is always the base for an informed and accurate decision.
The same principle applies to buying marketing automation software for your online business or marketing agency.
The proper research will ensure the best value for your money and effort.
Today, I will compare ClickFunnels vs Leadpages side by side to help you recognize the main differences between them and determine which platform is the most appropriate for your business.
ClickFunnels
ClickFunnels is a software that simplifies the job of creating beautiful and efficient sales funnels to help you convert leads into customers and improve your revenues by using the best marketing strategies for marketing your product.
Lead Pages
Leadpages is a robust website building and lead generation platform that enables users to quickly create and deploy landing pages, sales pages, opt-in forms, and more.
If you purchase through our partner links, we get paid for the referral at no additional cost to you! For more information, visit my disclosure page.
What Are the Best Platforms For Selling Digital Products?
ClickFunnels Overview
ClickFunnels is a software that simplifies the job of creating beautiful and efficient sales funnels to help you convert leads into customers and improve your revenues by using the best marketing strategies for marketing your product.
The beauty behind the product is that you can build your sales funnels without hiring or relying on a tech team, so you can set your times and objectives to optimize your resources.
Everything you need is right there, in the software, without downloading anything on your computer, just subscribe and go.
The most popular features of the software include:
- Landing page builder
- Landing page templates
- Sales funnel templates
- Complete page hosting
- Mobile responsive pages
- A/B Split Testing
- Funnel Builder
- Share funnels
- Custom webhooks
- Email auto-responders
- Affiliate tracking software
ClickFunnels Company Info
Owner / Founder: Russell Brunson and Todd Dickerson
Location: Idaho, United States.
Customer Support: Via chat and email
Founded 2004
ClickFunnels Pros and Cons
Pros
- Allows you to create entire sales funnels
- It is an all-in-one solution, so it offers excellent value for the price
- Pre-built sales funnels included
- Helps you sell products and services with ease
Cons
- The user interface can be confusing sometimes, particularly for beginners.
- The customer support response time is slow
- All the tools can be overwhelming if you are not familiar with the basics of sales funnels.
- It is more expensive than Leadpages
Leadpages Overview
Leadpages is a robust website building and lead generation platform that enables users to quickly create and deploy landing pages, sales pages, opt-in forms, and more.
Leadpages offers a drag-and-drop page builder, free hosting, ready-to-use templates, and more.
Its features include:
- A/B testing to find the best page design and maximize conversion rates
- Integrations with third-party services
- Drag-and-drop builder
- Exit Intent Pop-Ups
- Comprehensive analytics so you can see how your pages are performing
- Customer support
- Advanced customization options
- Access to professional feedback and other resources
- Unlimited page publishing
- Countdown Timers
- Leadpages Domain Hosting
Lead Pages pros and cons
Pros
- The entry price is affordable
- The templates are tested, so you can be sure they perform as expected
- The A/B testing feature helps you select the best version for your page
- The panel is comprehensible, and the drag-and-drop builder helps you use the tools with ease.
Cons
- The drag-and-drop builder is not such, because the range of motion of the elements within the templates is limited.
- Customer support is only via chat and email
- It does not have a membership site builder
- it does not have a sales funnels builder
ClickFunnels vs Leadpages: Pricing Plans
The first criterion to consider when subscribing to a marketing automation platform is the features.
It is like looking inside a toolbox to find out if you have everything you need for a particular project.
No one wants to discover they are missing the keys to skyrocket their business operations after they have paid for a full subscription.
ClickFunnels Pricing
You can benefit from the 14-day free trial to test the software in real-time and evaluate if it is the right tool for your objectives.
With that said, ClickFunnels is about helping people understand the concept and the power behind sales funnels.
They offer three different packages to give you more options to access the product.
ClickFunnels also gives you the option to pay for monthly or annual subscriptions. The advantage of a yearly subscription is that it helps you save time and money, up to $3,468 per year, depending on your subscription level.
The Basic Plan ($147/ monthly)
Some business owners prefer this subscription first, and they upgrade as their business grows, and as they get to know the platform.
The Basic Plan provides everything you need to get started.
The Basic Plan gives you access to:
- 1 Website
- 20 Funnels
- 1 Admin User
- 1 Domain
- 3 Courses
- 1,000 Students
- 10,000 Contacts
- Unlimited Workflows
- Unlimited Pages
- Unlimited Products
- Unlimited Email Sequences
- Basic Analytics
The Pro Plan ($197/monthly)
It has some major upgrades to the features you get at the basic level, plus new features to take your sales funnels to the next level.
When you subscribe to the Pro Plan, you access:
- 1 Website
- 100 Funnels
- 5 Admin Users
- 3 Domains
- 15 Courses
- 10,000 Students
- 25,000 Contacts
- Unlimited Workflows
- Unlimited Pages
- Unlimited Products
- Unlimited Email Sequences
- Basic Analytics
- Affiliate Program
- API Access
- Share Funnels
- Liquid Theme Editor
- CF1 Maintenance Mode Plan
The Funnel Hacker Plan ($297/mo)
The name is appropriate because this subscription has everything you need to master sales funnels and all the related processes easily and efficiently.
Subscribing to the Funnel Hacker Plan grants you access to
- 3 Websites
- Unlimited Funnels
- 15 Admin Users
- 9 Domains
- 100 200 Courses
- 20,000 Students
- 100,000 200,000 Contacts
- Unlimited Workflows
- Unlimited Pages
- Unlimited Products
- Unlimited Email Sequences
- Advanced Analytics
- Affiliate Program
- API Access
- Share Funnels
- Liquid Theme Editor
- CF1 Maintenance Mode Plan
Leadpages Pricing
Before subscribing to the software, you can use their free trial to test everything firsthand.
All you need to do is select the pricing plan that interests you, and you will be ready to start.
You can decide if you want a monthly or annual subscription. The yearly subscription helps you save up to $300 per year.
These are the pricing plans and the benefits you access on each.
Leadpages Standard Plan ($49 / monthly)
It is the entry-level plan and the best option for small businesses on a budget and at the early stages of their development.
The subscription to the Standard Plan gives you access to:
- A site
- Landing pages, pop-ups, alert bars
- Unlimited traffic & leads
- Free custom domain*
- Free hosting
- Mobile-responsive site templates
- Lead notifications
- Tech support (chat, email)
- 40+ standard integrations
- 1-on-1 quick start call
Leadpages Pro Plan ($99 / Month)
It is the most popular plan and the favorite choice of middle-size businesses and teams. Subscribing to the Pro Plan gives you access to:
- 3 sites
- Landing pages, pop-ups, alert bars
- Unlimited traffic & leads
- Free custom domain*
- Free hosting
- Mobile-responsive site templates
- Lead notifications
- Priority tech support (phone, chat, email)
- 40+ standard integrations
- 1-on-1 quick start call
- Online sales & payments
- Unlimited A/B split testing
ClickFunnels vs Leadpages: Landing Page Builder
Landing page builders are essential in marketing software, as they help online businesses create landing pages they can customize in just a few minutes.
Landing pages are the points of contact between the customer and the business, and they should maximize user engagement and lead generation.
Page builders consider all these elements and help you create optimized landing pages to enhance the user experience, adapt your designs to any specific audience, maintain the uniformity of your online presence and brand, and even optimize the pages for SEO.
Landing page builders are also cost-effective because they save you from the hustle and expenses of hiring a person or company to create your pages.
ClickFunnels
Though it is primarily a robust tool for sales funnels, ClickFunnels has a toolkit to provide high-converting landing pages, providing users the best experience and value for its price.
Creating landing pages using the ClickFunnels landing page builder is a simple process.
Access a set of templates ready to adapt to your requirements. Each template design has a specific purpose, so you will probably find the perfect one for your business.
The tool is comprehensive, easy to use, and has a drag-and-drop editor that shortens the time you would spend if you hired a person or group of techs to build it for you.
Like with any software product, you may encounter a slight learning curve at the beginning, but you will catch up in no time.
Usually, when you click on something, a menu will show you the set of actions associated with that element. That is how you can edit everything you want to make your landing page look like you desire.
The experienced creator also has the option to start with a black page and build from scratch, but for beginners and marketers in a hurry, the best idea is always to start with a pre-built template and edit as you go.
Leadpages
For Leadpages landing pages is the core of their product. The tool has an outstanding variety of templates designed to generate leads, saving you extra time and effort in the operation of your online business.
Their superior library of templates is sorted by conversion rate, most popular, and newest to help you navigate and easily find the template for your business objectives.
It may sound contradictory, but when using Leadpages, the best-converting templates are usually the simplest, so do not let the visuals fool you, and check every detail of the template before selecting it.
Leadpages has a responsive dashboard that is easy to navigate. Every time you pass your mouse over a template, you are prompted to decide if you want to start building your page or want to watch a preview sample.
One thing to love about this simple landing page builder is the Lead meter because it helps you see the conversion rate of your creation in detail and right on your dashboard.
Another valuable feature of Leadpages is the expert feedback to help you solve your doubts. If you are not an expert in landing pages, ask what you want, and you will receive expert feedback in about two days.
ClickFunnels vs Leadpages: A/B Split Testing
The difference between a successful and a poor strategy can be as simple as the size and color of a font. This is where split testing becomes invaluable for marketers because a simple test of multiple landing pages can help you determine, using accurate data, which is the best option to succeed in your objectives.
ClickFunnels
A/B split testing is a great way to optimize your website for conversions. With ClickFunnels, you can create two versions of a page and send half of your website visitors to one version and the other half to the other.
Then, you can track how the two versions perform in terms of metrics such as conversion rate, time spent on a page, and bounce rate. With this data, you can determine which version of the page is more effective in driving conversions.
ClickFunnels also allows you to test multiple versions of the same page at once. This is known as multivariate testing, and it can help to accurately test the effectiveness of a page by testing multiple combinations of elements.
The ClickFunnels A/B Split Testing feature helps you create better pages and improve your website’s performance.
Leadpages
It has a robust A/B split testing feature to help you craft the best strategies to convert more.
You can make only a slight variation in the original page for minor improvements or choose an entirely new page for a more in-depth test.
You also have the option to select the amount of traffic for each page, so it is not a simple test, but a customized test you can run according to your objectives and requirements.
ClickFunnels vs Leadpages: Website Builder
It may not be on your list of requirements, but it is always a good idea to have a website builder tool as part of your marketing automation software toolkit. It is not only because it saves you money and effort, but it gives you more control over your operations and another tool to help you maintain the uniformity of your brand’s online identity.
ClickFunnels
Creating and having a full website running can cost a respectable amount of money, when subscribing to ClickFunnels you get access to a full website builder without extra fees.
The website builder connects with your sales funnels and your customer center, so you can unite everything in one place to quickly market your products.
Customizing your website to your liking is fast and simple with the multiple professional-looking templates ClickFunnels has for you. Change the background colors, fonts, and elements to maintain the uniformity of your brand.
Leadpages
It is not one of its outstanding features, but Leadpages has a website builder where you can create entire websites with a user-friendly drag-and-drop builder.
So if you want the added benefit of a website builder, apart from the landing page builder, Leadpages is for you.
The dashboard for the website builder is very similar to the one for the landing page builder. The interface is comprehensive and easy to use, and the templates are sorted by conversion rate, most popular, newest, industry, style, and color.
You can also benefit from the Pop-Up builder and bar layouts, which are fundamental to help you increase conversion.
ClickFunnels vs Leadpages: Sales Funnels Builder
Marketing automation tools can look very similar at first, but each of them is different because it has a specific target and purpose. Not all marketing automation tools include a sales funnel builder, and as a marketer, you know how important it is to help you convert and boost your revenue. It is time to compare both tools to see which one stands out.
ClickFunnels
It is a leader in its sector and it has built an excellent reputation as the perfect tool to build your entire sales funnel.
The ClickFunnels editor is highly intuitive and provides an easy way to create sales funnels. With the drag-and-drop feature, you can easily add and rearrange elements to create the perfect funnel for your business. The funnel templates provide a ready-made structure for your funnels, so you don’t have to spend time building your funnels from scratch.
ClickFunnels makes it simple to create and optimize funnels that help you capture leads, upsell products, and increase conversions.
Leadpages
Leadpages does not have a sales funnel builder, that is because as I told you before the product’s target is creating landing pages that help you scale and convert. So if a funnel builder is on your list of requirements, cross Leadpages off your list.
ClickFunnels vs Leadpages: Membership Sites
Creating membership sites can become an efficient strategy to generate more revenue by selling access to exclusive content, events, and products. Though it is significant in online marketing, not all the tools have it in their features.
ClickFunnels
ClickFunnels has a membership site builder. It works by creating a member’s area on your website that is accessible only after a user has signed up or logged in.
You can customize the look of this member’s area, as well as set up different pricing plans, subscriptions, and membership levels.
ClickFunnels also provides you with a range of options to manage payments and access levels, so you can ensure that users get the access they need while also protecting your content.
Leadpages
The software does not include a membership site builder either, so if you are planning to build and generate revenue from a membership site, landing pages are not for you.
ClickFunnels vs Leadpages: Customer Support
Customer support is essential when subscribing to marketing software, as it allows users to get the most out of their software. It can help them to better understand the product, troubleshoot any issues they might have, and quickly resolve any problems that arise.
This can lead to a better overall customer experience, which is essential for customer retention and satisfaction.
ClickFunnels
ClickFunnels customer support is renowned for its high level of quality and responsiveness. The support team is available 24/7 and will go above and beyond to help customers with any issue.
They provide answers to a wide range of questions, from technical issues to sales-related inquiries.
ClickFunnels also offers video tutorials and written step-by-step guides to help customers with their issues. In addition, the customer service team provides live chat support and email support.
The customer service representatives have received great feedback from customers and are known for their friendly and helpful attitude.
With ClickFunnels, users can feel secure knowing that they have reliable and knowledgeable customer support available to them at any time.
Leadpages
They have a help center where you can find information on relevant topics related to the performance of the tool. In case you do not find what you need, you can contact them via email, and they will answer all your questions efficiently and opportunely.
Frequently Asked Questions
I hope to have answered all your questions about ClickFunnels vs Leadpages, but I want to address other subjects to ensure you have in your hands useful insights to make an informed decision.
What is a Sales Funnel?
A sales funnel is a process for turning leads into customers by using a series of marketing strategies.
It starts with the initial step of awareness, followed by interest, desire, action, and finally, purchase.
By utilizing various strategies such as email campaigns, content marketing, and social media, businesses can build relationships with potential customers and nurture them through the sales funnel.
What is a Lead on a Landing Page?
A lead on a landing page is a prospective customer who arrives at the page and is interested in what you have to offer.
The primary goal behind a well-designed landing page is to help you convert leads into customers.
What are Other Alternatives to ClickFunnels vs Leadpages?
In case you feel none of these marketing software products are what you require, I have good news for you because it is a vast market and there are plenty of options for business owners of all levels and backgrounds. Consider the following options.
- Kartra
- Kajabi
- GoHighLevel
- Infusionsoft
- ActiveCampaign
Ensure to check carefully the list of features to ensure the product fits your requirements and expectations.
Closing Comments
After considering the features, capabilities, and main characteristics of each platform, it is clear that ClickFunnels and Leadpages are both great solutions for digital marketing automation.
Both tools have robust features to help businesses achieve their goals, from creating stunning websites to generating leads and sales.
The choice between the two comes down to what features and capabilities you need, to make the most of your marketing strategies.
With ClickFunnels and Leadpages, businesses are sure to find the perfect solution for their digital marketing requirements.
Thanks for reading!
