Are you looking for a comprehensive all-in-one marketing solution? You probably have encountered an endless sea of options and are uncertain about the best alternative for your business marketing tools.
We have narrowed it down to two of the most outstanding contenders in the marketing arena. Kajabi and Ontraport.
We will provide a head-to-head comparison between the two popular e-commerce platforms. We will look at their features, user interface, pricing, and more to help you make an informed decision.
Kajabi and Ontraport are two popular e-commerce tools on the market. Both offer robust features that make it easy for entrepreneurs, small businesses, and larger organizations to set up and manage online stores.
While Kajabi has a more extensive feature set, Ontraport offers a more streamlined approach at a lower cost.
Read on to compare Kajabi VS Ontraport side by side.
Kajabi Main Features
The main features of this marketing software include
- An intuitive interface for creating and managing digital products.
- Advanced security infrastructure to protect user information and data.
- Robust for sales, marketing, and customer service processes.
- Analytics and reporting tools for insights into product performance and customer behavior.
- Integrations with leading platforms like PayPal, Stripe, Mailchimp, Zapier, and more.
- 24/7 customer support via email, phone, and chat.
Ontraport Main Features
The main features of Ontraport include
- CRM, marketing automation, payment processing, invoicing, reporting, and customer support.
- Marketing automation tools for email marketing, dynamic content, A/B testing, and integrations with various platforms.
- Integration with trusted payment processors, including PayPal, Stripe, Apple Pay, and ACH transfers.
- Invoicing and reporting tools to help businesses track their finances and performance.
- Â Customer support services include live chat, email, and telephone support.
Kajabi VS Ontraport: Landing Page Builder
Kajabi
Using the platform you can create landing pages to attract and engage potential customers. Landing pages are fundamental for online marketing because they help you capture potential leads to convert into loyal customers.
The templates help you easily create exquisite landing pages. They are customizable, so you can add special offers and new product announcements to attract new customers to your page.
The templates are interactive and highly engaging. Customize them using videos, call to action, special events, or pricing for your products.
Ontraport
The software has an extensive library of pre-built templates to help you create responsive landing pages and attract more attention to your business.
It is possible to customize existing templates, for instance, you can change the background colors, the headlines, the font, and the size, and you can even add the buttons you require.
Another valuable customization is the built built-in forms that pop up to capture interest or help customers place an order.
Kajabi VS Ontraport: Tools For Online Courses
Kajabi
Kajabi provides an all-in-one platform for entrepreneurs to create, manage, and sell online courses.
Their tools make it easy to build an online presence, create engaging content, and monetize it by selling courses and subscriptions.
Kajabi’s tools allow you to create custom websites, create content such as video lectures, blogs, and quizzes, set up payment plans and subscription options for customers, and track customer engagement.
You can also use its marketing tools like email campaigns, social media integration, and automated marketing to reach more students and increase engagement.
With Kajabi, you can quickly and easily create, manage, and monetize online courses.
Ontraport
Ontraport offers comprehensive tools to create and manage online courses.
With Ontraport users can easily create custom learning pathways, manage course registration, and track student progress.
The platform also offers a variety of features to engage students, such as video lectures, webinars, quizzes, and surveys. It also includes tools to manage payments, generate invoices, and deliver course certificates.
In addition, Ontraport provides marketing automation features to create automated campaigns, landing pages, and email sequences.
With Ontraport, users can easily manage the entire process of creating and delivering online courses.
Kajabi VS Ontraport: Affiliate Program Management
Kajabi
Kajabi’s affiliate tools help you reach a wider audience. You can target particular demographic groups through an army of affiliates that will do the marketing for you.
Create and share your link with your audience to boost your sales. Using Kajabi affiliate marketing features you can track conversions driven by your affiliates, share announcements with them, and record and track older transactions.
Ontraport
The Ontraport partner programs enable you to build partner relationships with others to help you sell your products in exchange for a commission or an added benefit in their next purchase.
The tool for affiliate marketing is comprehensive, and potent and helps you provide your partners with traceable links and effective advertisement to ensure conversion.
The partner Center will help you track all your operations to maintain a record of your partners’ sales and revenue.
Kajabi VS Ontraport: Customer Relationship Management
Kajabi
Kajabi has tools for CRM, including automated lead capture, segmentation and targeting, and personalized customer journeys.
Through the Kajabi customer relationship management (CRM) feature, users can easily organize their customer information and create automated outreach campaigns to nurture leads.
Kajabi also offers real-time analytics and engagement tracking, so users can measure the performance of their campaigns and make data-driven decisions.
Additionally, its CRM tools allow users to generate discounts and create loyalty programs to reward their most active customers. With its tools, users can keep their customer base engaged and build strong relationships with their audience.
Ontraport
Ontraport provides users with tools to make customer relationship management easier and more efficient.
The intuitive dashboard allows businesses to access customer data quickly and easily, the automation tools make it simple to create automated campaigns and processes that can save online marketers time and effort.
The customer segmentation and targeting features help businesses segment and target their customers more effectively, while the reporting features allow businesses to track their performance and optimize their operations.
With Ontraport, businesses have the tools to build better relationships with customers and maximize their customer base.
Kajabi VS Ontraport: Email Marketing Tools
Kajabi
The email marketing features that Kajabi offers are an excellent addition to your marketing tool kit because it allows you to create a link with customers and send them promotions to help increase your sales and improve your brand by leaving a lasting impression and increasing customer loyalty.
Using the email marketing features you can send your emails according to segmentation. The tool also helps you see who clicked on your offers, set up automatic responses based on your customer’s actions, and create a sense of interaction.
Another valuable feature for your email marketing campaign is that Kajabi lets you broadcast to your contacts and send them calls to action, photos, or emojis for a more personalized email.
Ontraport
Its email marketing tools help you personalize email marketing to target different audiences. It also gives you email templates so you don’t have to design from zero if you don’t want to.
You can also add videos and images to make your emails more attractive and engaging for your customers.
Ontraport also has an autoresponder system to connect and be in constant contact with your audience.
Kajabi VS Ontraport: Integrations
Kajabi
Kajabi enables you to connect with third-party tools in multiple categories. The most relevant for marketers are:
- Integrations for Analytics. Connect with segment, google analytics in Facebook pixel.
- Integrations for Email. Integrate with Aweber, Mailchimp, Drip, ConvertKit, and ActiveCampaign.
- Miscellaneous Connect with Zappier and ClikFunnels. Remember that Zapier helps you connect with apps that are not listed as possible Integrations.
Ontraport
Ontraport has multiple Integrations with third-party apps and tools for your requirements. To name a few you can integrate accounting calendars, forms, mail, landing pages, reporting, signatures, social media, videos, and webinar selections.
There is no need to start from scratch because data linking is a possibility.
Kajabi VS Ontraport: Marketing Automation Tools
Kajabi
Kajabi helps you automate pipelines to redirect customers from your landing pages to your sales speeches.
It also helps create campaigns targeted at a specific audience to sell your online courses and digital products more efficiently.
Another outstanding feature of Kajabi marketing automation is you can automate upcoming event details, offers, and other messages you consider valuable to your customers.
The best thing about this tool is that everything is fully customizable, and the entire process is streamlined once you set it up.
Ontraport
Using this automation marketing software you can create campaigns tailored to your business’s objectives.
Set them up at any stage of the process, for example, it can help you bring customers onto the platform, the sales page, the presentation of your product, or your referral program.
The campaign map is the tool that will help you with this task, you can create everything from zero, or you can use a template and customize it to add features like triggers, actions, and filters.
Filters are beneficial because they help send customers to alternate paths inside your marketing campaign. They go to element to redirect your potential buyers from what section to the following one.
There is also a fork element to help you send customers in two simultaneous but different directions. Using the condition element and separating pathways to fit your requirements is also a possibility.
Kajabi VS Ontraport: Support
Kajabi
The marketing platform has a help center with training webinars, training, and the Kajabi University where you find comprehensive and updated information on content creation, integrations, automation, customization, and affiliate programs.
You also have access to a live support chat available 24/7 to help you answer all your questions and doubts.
Ontraport
Ontraport customer support center has tons of articles on business processes to help you find answers quickly. Among the resources, you can find information on marketing automation, ecommerce, landing pages, analytics, etc.
Their customer support team is not available 24/7.
Templates
Kajabi
Kajabi has an impressive collection of modern and easy-to-customize website templates designed to provide businesses with an efficient and easy way to create a professional and visually appealing website.
The library offers a variety of high-quality templates, ranging from simple and minimalistic designs to intricate and highly detailed themes.
The templates are easily customizable, allowing businesses to create a website that is unique and tailored to their needs. Additionally, the library contains customized page templates you can use for landing pages, product pages, sales pages, and other website pages.
Kajabi library of templates is an excellent tool for businesses looking to quickly and easily create professional and visually appealing websites.
Ontraport
Ontraport provides a comprehensive library of templates to create custom and professional websites for your business. The library currently has over 25 distinct designs, ranging from simple and modern to intricate and animated.
Each template is fully responsive and optimized for mobile devices so your website looks great regardless of the device.
The library also offers a wide range of customization settings, allowing you to tailor the look and feel of your website to your individual needs.
Additionally, the templates are constantly updated with new features, tools, and designs to ensure that you have the latest and best look and feel for your business website.
Kajabi VS Ontraport: Membership Site Builder
Kajabi
You have the option to create your membership sites using kajabi. The value of membership sites relies on having an online community that bursts with interaction and can access your content for a regular fee.
Your Kajabi membership sites don’t have to be isolated. You can integrate them with other digital products like online courses, books, video resources, and blogs.
A membership site helps you generate more revenue but is also a valuable source to gain visibility and trustability by growing and sustaining a community of members joined by a common interest, and it is also a way to offer more value for their investment.
The Kajabi assistant can take you through all the necessary steps to build your membership site. It enables you to set different tiers on your membership site so you can set a high level, medium level, and basic level of subscription to your membership site.
Ontraport
When you use Ontraport you access a robust tool to create membership sites. They have a set of templates to help you save time when creating your site, but if you’re feeling creative you can build your site from zero.
The tool also helps you differentiate membership by level. The negative side of these features in Ontraport is that you need WordPress to access this feature, and it may require further investment if you’re unfamiliar with WordPress.
kajabi VS Ontraport:Analytics
Kajabi
Kajabi analytics dashboard helps you track all your progress. It gives insights into your net revenue, subscription metrics, page views, offers sold, affiliate program, and the opt-ins the truck submissions to forms.
The value behind these robust analytics is they help you identify problematic areas of your business without any guesswork, everything is based on real data.
Another feature that is fundamental to help you analyze your business and strategy behavior is AB testing or split testing. Using it you can test slightly altered versions of your pages to discover the one that gathers more attention.
The results will be measured by page views, more clicks, and more purchases.
Ontraport
With Ontraport you have the option to generate tracking information about the outcomes of your campaigns. Check page visits, and referrals, and discover the landing pages and emails that convert better.
Ontraport dashboard helps you filter your reports by dates, events, and older data. Like Kajabi, Ontraport has split testing so you can compare separate campaigns to find out which one converts better. Remember that successful AB split testing depends on subtle variations to the elements you are comparing.
Kajabi VS Ontraport: List of Pros and Cons
Pros of Kajabi:
- It is easy to use and set up. The drag-and-drop interface makes creating courses, landing pages, and membership sites an easy process.
- It has comprehensive and customizable design options. There are plenty of themes and customizations available for Kajabi users.
- Reliable customer support. Kajabi offers 24/7 email and chat support and a helpful knowledge base
Cons of Kajabi:
- Limited integrations with third-party tools. Kajabi integrations are limited compared to other course-building tools.
- Higher price tag. Kajabi plans start at $99/month, which is more expensive than competitors.
Pros of Ontraport:
- A comprehensive set of features. Ontraport offers a wide range of features like course building, marketing automation, and more.
- Affordable pricing. Plans start at $79/month, making it one of the most affordable course-building tools.
- Extensive integrations. Ontraport integrates with many of the leading marketing and payment tools.
Cons of Ontraport:
- The interface is complex, making it difficult for beginners to navigate.
- Limited customer support.
Kajabi VS Ontraport: Pricing Plans
Kajabi
Kajabi provides three different pricing plans depending on the customer’s needs.
- The Basic plan is the most affordable and costs $149 per month. It includes unlimited pages, unlimited marketing emails, one website, one admin user, and access to Kajabi core features.
- The Growth plan is the mid-level plan and costs $199 per month. It includes all of the features from the Basic plan, plus access to advanced features like Kajabi email automation and affiliate programs.
- The Pro plan is the most expensive and costs $319 per month. It includes all of the features from the Basic and Growth plans plus additional features such as webinar capability and custom code editor.
Ontraport
Ontraport provides four different pricing plans depending on the customer’s needs.
- The Basic plan is the most affordable and costs $29 per month. It includes unlimited emails, customizable CRM, detailed web visitor tracking and all the main features to get started.
- The Plus Plan starts at $99 per month and it has everything in basic plus membership sites, advanced CRM, task automation, and more.
- The Pro plan costs $149 per month. It includes all of the features from the Plus plan and additional features such as split testing, coupon codes and offer bumps, VIP launch, and support.
- The Enterprise plan costs $299 per month and it gets you everything in pro plus some upgrades like unlimited custom fields, increased API limits, and quarterly account reviews.
FAQs
What are the main differences between Kajabi and Ontraport?
The primary difference between Kajabi and Ontraport is the type of services each platform provides.
Kajabi was built as an all-in-one platform for entrepreneurs and small businesses to create, manage, and market their products and services. It offers an intuitive user interface and a variety of features for creating and selling digital products like courses, memberships, and digital downloads.
Ontraport, on the other hand, is a customer relationship management (CRM) platform that provides tools and resources to help businesses manage their customer relationships, automate sales and marketing processes, and track data.
It also offers features such as email marketing, automated workflows, and custom fields.
It is designed to be used by larger businesses and offers more sophisticated features.
Does Kajabi Own your content?
No, as the content creator you are entitled to the intellectual property of your content. If you wish you can export your content at any given time.
Can you Host a Course on Ontraport?
With Ontraport you can create courses designed to engage and convert your visitors into paying customers. Ontraport contains features that make it easier to manage course content, including an easy-to-use page editor, drag-and-drop page builder, and graphical analytics.
Additionally, the platform allows you to embed videos, add quizzes, create surveys, add images, and create other activities to make your course more engaging.
You also can control access to the course, giving you control over who can view the material. Furthermore, Ontraport can provide payment processing and integrates with popular payment gateways like Stripe, PayPal, and more.
In a Nutshell
Both Kajabi and Ontraport are powerful and feature-rich platforms that can help your business succeed. Kajabi is an all-in-one platform that offers an easy-to-use interface, great customer support, and impressive features.
Ontraport is an enterprise-level CRM platform that offers a wide range of features and a powerful automation builder. Depending on the specific needs of your business, one platform may be a better fit than the other.
Ultimately, both platforms are formidable solutions that can help you create effective strategies to boost your business.
