Automation is essential in marketing because it allows businesses to streamline their processes, save time and resources, and increase efficiency.
With the time they save, marketers can focus on more high-value tasks and tasks related to customer engagement rather than spending time on mundane, repetitive tasks.
Automation also allows for better customer segmentation, targeted campaigns, and personalized experiences, which can help increase conversions and boost customer loyalty. Businesses can benefit from optimizing their campaigns quickly, ensuring they are getting the most out of their marketing strategy.
In summary, automation helps businesses save time, save money, and increase efficiency, all while providing customers with more tailored and engaging experiences.
Today, I will compare ActiveCampaign vs Infusionsoft, two outstanding marketing automation platforms to help you discover the best alternative for your operations.
Active Campaign
Stack That Money (STM) is a premium online forum and community for digital marketing professionals and aspiring marketers who are willing to learn from the best in the industry.
Infusionsoft
Infusionsoft is a powerful suite of software products designed to help businesses grow and succeed.
If you purchase through our partner links, we get paid for the referral at no additional cost to you! For more information, visit my disclosure page.
ActiveCampaign Overview
With ActiveCampaign, businesses can create personalized email marketing campaigns, automate sales funnels, and measure campaign performance.
Its features include advanced segmentation, A/B testing, automated workflows, contact management, email marketing tools, email builder, marketing automation, and predictive analytics.
ActiveCampaign also helps businesses create and manage contact forms, landing pages, surveys, and customer feedback.
Infusionsoft Overview
It offers a comprehensive set of marketing and automation tools, from email campaigns to CRM and e-commerce, as well as comprehensive support and training. With Infusionsoft, businesses can easily design automated workflows that save time and effort while staying on top of customer communication.
This automation platform provides analytics to track performance and understand customer behavior. Infusionsoft is an all-in-one platform that is incredibly user-friendly and tailored to small businesses, allowing them to get up and running quickly and start making the most of their marketing and automation efforts.
ActiveCampaign List of Features
- Robust landing page builder
- Visual editor
- Landing page templates
- Mobile responsive pages
- A/B Split Testing
- Custom webhooks
- Email template builder
- Email auto-responders
- Use your domain
- Checkout forms, shopping cart
- Customer Helpdesk
- Agency Portal
Infusionsoft List of Features
- Landing page builder
- Campaign builder
- Visual editor
- Landing page templates
- Advanced analytics to identify the most viewed testimonial videos on your dashboard.
- Mobile responsive pages
- Custom webhooks
- Email builder
- Affiliate tracking software
- Behavioral Adaptive Marketing
- Use your domain
- Checkout forms, shopping cart
- Customer Helpdesk
ActiveCampaign vs Infusionsoft: Pricing Plans
Every business has a budget for its operations. Consider each subscription plan and level price meticulously to select the best value for your money.
Beginning with the entry-level plan and upgrading as your business grows is a popular strategy that can help you excel in your operations and invest your budget wisely.
ActiveCampaign Pricing Plans
There is an option for every business size and marketing requirement.
Solopreneurs, entrepreneurs, and agencies can find a fit to boost their marketing efforts and conduct their operations efficiently and with ease.
The following are the four levels of the ActiveCampaign pricing plans:
The Lite Plan ($9 per month)
It is the perfect fit for solopreneurs to automate marketing processes to administer their business efficiently and effortlessly.
It is the most basic plan, so the focus is on email marketing automation. It gives you access to email marketing automation tools, site and events tracking features, automation for your campaigns and reports, and 24/7 chat and email support.
The Plus Plan ($49 per month)
It is the perfect fit for small teams who want to provide a flawless customer experience in the buying process. Subscription to the Plus Plan grants you access to the Light Plan plus:
- Upgrade for 3 admin users
- Landing pages
- Facebook custom audiences
- Lead ads
- Lead Scoring
- Pop-up and modal forms
- Conditional content
- WooCommerce
- Shopify
The Professional plan ($149 per month)
It fits the requirement for bigger teams who want to optimize their marketing efforts, by testing and measuring their strategies before implementing them.
This plan gives you access to everything on the Plus Plan plus the following upgrades:
- 5 users
- Predictive sending
- Split automation capabilities
- Salesforce integration
- Microsoft Dynamics 365 Integrations
- Site messages
- Attribution reporting
- Conversions
The Enterprise Plan (custom features and pricing)
Larger teams and organizations can benefit from using ActiveCampaign on a bigger scale. With the enterprise plan, you access everything in Pro Plan plus:
- Custom reporting
- Custom objects
- Single Sign-On
- Uptime SLA
- HIPAA support
- Custom mail server domain
- Unlimited email testing
ActiveCampaign is designed to make marketing easier and more efficient by allowing you to create campaigns crafted for your customers’ requirements.
Infusionsoft Pricing Plans
Infusionsoft is not the ideal choice if you are on a budget or if you own a small business with less than 500 contacts.
The Pro Plan costs ($169 per month)
It is excellent for larger businesses. With this subscription, you will manage 1500 contacts, two users (additional users are $29 each), and all the tools you need to handle:
- Email marketing solutions
- Sales & marketing automation
- Automated lead capture and follow-up
- Customer relationship management (CRM)
- Sales funnels and analysis
- Quotes, invoices, and payments
- Landing pages
- Text marketing automation
The Max Plan ($249 per month)
It is the best option for teams. This plan has access to all the benefits in the Plan and the following benefits:
- Promo codes
- Upsells
- Marketing Analytics
- 2500 contacts and three users (additional users are $29 each).
For bigger teams, you can opt for the Max Classic Plan. You can benefit from a 20% discount on Infusionsoft pricing when you buy the annual subscription.
ActiveCampaign vs Infusionsoft: Integrations
Customizing your tools to your specific requirements is important for the operation of your online business. Using and integrating your favorite tools into your marketing automation software will help you run flawless operations with minimum time and effort.
ActiveCampaign
ActiveCampaign robust integrations with third-party tools and software allow the combination with over 870 apps. Customize your dashboard and build its functionality according to your specific requirements. Some integrations are:
- Secure payment gateways: PayPal, Zoho, Braintree, Stripe, Donately, and many more.
- Customer Relationship Management systems: Asana, Agile CRM, and Twilio.
- Analytics Tools: Zoho Analytics, Leadinfo, Google Analytics
The list of integrations is so large, that it would not be fair to try to list them all here. Stop by their website and discover all their integrations for email marketing, accounting, analytics, CMS, databases, tools for developers, and e-commerce, to name a few.
Infusionsoft
Infusionsoft is rich in native apps and integrations, so you can operate efficiently with some popular integrations like Zapier, Instapage, Graphly, JotForm, PlusThis, ScheduleOnce, and Typeform.
Discover all the integrations for Infusionsoft and fancy how they can help automate your operations and take your business to a new level.
ActiveCampaign vs Infusionsoft: Landing Pages
An attractive landing page is an essential part of a successful digital business. Building and testing different landing pages can be time-consuming, and it can also take numerous resources from your business. Shifting your focus from other important tasks that are fundamental for your business success.
A comprehensive, intuitive, and low learning curve tool is something you have to consider when you look for marketing automation software.
ActiveCampaign Landing Page Builder
Subscribing to the Pus, Professional, or Enterprise Plan gives you access to their drag-and-drop builder tool. ActiveCampaign’s page builder has a low learning curve, it is comprehensive, and you can get started even if you are non-tech-savvy in this area.
The page builder helps you maintain a consistent style for your brand, maintaining your identity on all your sites is fundamental for a clean and professional online presence. Use the page builder to customize your color palettes, fonts, and sizes, and create the most exceptional landing pages.
Infusionsoft Landing Page Builder
Using Infusionsoft you can custom-make your pages. However, the template designs are a bit limited, for example, you cannot change the background on the templates, and you cannot customize other elements like colors, buttons, or your brand’s personal touch.
Infusionsoft templates are limited to landing pages, Infusionsoft could use an upgrade in this category.
ActiveCampaign vs Infusion: Sales Funnel Builder
Sales funnels and sales pipelines are probably the most critical processes for your business’ success. An efficient and robust sales funnel enables you to refine and observe your buyer’s journey from beginning to end.
Relying on the real-time data provided by your sales funnels will help you conduct your marketing efforts with robust data instead of guesswork.
ActiveCampaign
ActiveCampaign is an excellent platform for building sales funnels. It provides features and functionalities that enable users to create highly effective and customized sales funnels for their businesses.
The platform allows users to quickly and easily customize their sales funnels to fit their specific business needs, and integrates with third-party systems and services, making it easy to track and monitor the performance of sales funnels.
Additionally, the software provides users with insights and analytics to help them optimize their sales funnels and ensure they get the most out of their strategies and work.
Infusionsoft
It has features for users to build highly effective and customized sales funnels. Infusionsoft provides users with easy-to-use drag-and-drop tools that enable them to quickly and easily customize their funnels to fit their specific needs.
Infusionsoft provides users with robust analytics and insights to keep their operations on track.
Marketing Features
Marketing features enable digital marketers to easily manage and optimize their activities. Features like email automation, lead tracking, segmentation, and analytics give users the ability to track, measure, and analyze their marketing efforts to determine what is working and what isn’t.
Having access to robust marketing features is essential for any business looking to get the most out of its marketing strategies.
ActiveCampaign
ActiveCampaign helps you automate the time-consuming tasks that drain your productivity, so you can spend more time doing what you love the most.
Not sure of what to automate? Using ActiveCampaign allows you to automate email marketing, tag your contacts according to engagement, add custom fields, and set up periodical automatic analytics and performance reports.
Marketing automation capabilities are mandatory when choosing a software tool, so include it in your ClickFunnels vs ActiveCampaign comparison list.
Infusionsoft
This marketing software has robust marketing solutions for beginner digital marketers.
Time management is crucial to accomplish your business objectives. This software can help you get rid of time-consuming tasks, like copying messages manually from one email to the other.
Using Infusionsoft you can create emails using their pre-built templates. More importantly, you can upgrade and scale these emails with personalizations for your emails to sound more personal and targeted to your specific audience.
Answering your messages is something less to worry about because Infusionsoft helps you create automatic replies using email templates.
In case you want to associate a specific message with a trigger, you can use Infusionsoft’s advanced automation features.
Use this feature to associate any specific action with a string of emails designed to engage and motivate your potential customers and turn them into buyers.
Analytics
A roadmap is significant for a successful business operation. A robust and detailed analytics system will show you exactly how your business and marketing strategies are doing. Real-time analytics is fundamental for your success.
ActiveCampaign
Active Campaign does have analytics. You may add your Google Analytics tracking ID (Global Site Tag) to each landing page you create on Active Campaign on Plus, Professional, or Enterprise plans.
In this manner, you will see which pages visitors land on and when they leave.
Infusionsoft
Know where your business stands using Infusionsoft’s analytics. Its analytics helps you discover where your leads are coming from. It is a valuable source to know how, when, and where you are converting.
Depending on the objectives of your business, you can use the tool to obtain administrative or billing reports.
However, some plugins to use these analytics are paid, a clear disadvantage for Infusionsoft users.
Marketing Automation Tools
Automation is the best strategy to plan and implement the best strategy for your marketing campaign. Rely on automation to reach the best results, with minimum input and maximum benefits.
ActiveCampaign
ActiveCampaign helps you automate the time-consuming tasks that drain your productivity, so you can spend more time doing what you love the most.
Not sure of what to automate? Using ActiveCampaign allows you to automate email marketing, tag your contacts according to engagement, add custom fields, and set up periodical automatic analytics and performance reports.
Marketing automation capabilities are mandatory when choosing a software tool, so include it in your click funnels vs ActiveCampaign comparison list.
Infusionsoft
This marketing tool has several marketing solutions that are particularly valuable for newer business owners.
Subscribing to Infusionsoft makes email marketing easier than ever. Forget about copying and pasting messages between emails. Create an email and personalize it to your audience as a way to maintain a sense of familiarity and one-to-one messaging.
Answering your messages is not a problem since you can set up automated replies using Infusionsoft email templates.
Set up your emails for triggered responses. For instance, when a potential customer books a session, you can send out a series of emails to attract, motivate and sell to this customer.
ActiveCampaign vs Infusionsoft: The Pros and Cons List
For a quick comparison, I provide a quick pros and cons list, so you can visualize the weaknesses and the strengths of each platform and identify the best alternative for you.
ActiveCampaign
Pros
- Outstanding for email marketing
- CRM is excellent for pipeline development
- The pricing is affordable, and the tools have great value
- Robust email automation features
Cons
- The user interface and email editor can be confusing at first
- Not fit for affiliate marketing links
- Not appropriate for beginner users
- The Basic Plan does not have a robust customer support
Infusionsoft
Pros
- The user interface has a solid design
- Solid customer support and training resources
- Scalability
- The API and Zapier integrations help you connect Infusionsoft to multiple third-party tools.
Cons
- Fewer integrations than other platforms
- The learning curve is high if compared with similar tools
- Can be overwhelming at first
- The price is high
Frequently Asked Questions
The marketing automation tools universe is vast, so in case you are still making yourself important questions about these platforms, we are here to help you solve your doubts.
Other Alternative to ActiveCampaign and Infusionsoft
There is a vast market of marketing automation tools, they look very similar at first, but each of them is crafted to fit specific requirements and marketers’ preferences and processes. Investigate, and do not hesitate in taking the time to find out all you need to know to make an informed decision before subscribing to a platform. Consider reviewing the following platforms:
- Kartra
- ClickFunnels
- Leadpages
- ConvertKit
- Kajabi
Which is better for marketing automation?
Infusionsoft and ActiveCampaign have great automation capabilities, but ActiveCampaign provides one of the finest automation solutions available.
ActiveCampaign’s automation solution is one of the best offered by email service providers. You can create automated campaigns based on if-this-then-that logic using a simple, user-friendly drip campaign workflow.
Set your contacts up to join new segments automatically when they take certain actions and create automated campaigns using a drag-and-drop interface. You may choose from a variety of triggers in a list to create sequential sales leads.
Infusionsoft is very similar to ActiveCampaign, but the overall responsiveness and user experience make ActiveCampaign our winner.
Which is better for Customer Relationship Management?
With ActiveCampaign and Infusionsoft, you can segment your audience and build deeper connections with them by using list segments and tags.
ActiveCampaign is efficient, but Infusionsoft is better in CMR segmentation. It is leading the way.
Compared to ActiveCampaign, Infusionsoft allows you to combine the segmentation, tracking, and sales automation features to tag, track, and score your leads. In addition to being excellent at segmentation.
Automated funnels can result in numerous contacts at once, so you can use the unique contact detail provided by Infusionsoft to segment your contacts. For that reason, Infusionsoft is our winner in this category.
ActiveCampaign vs Infusionsoft Closing Comments
If you are looking for a comprehensive CRM solution and marketing automation tool, ActiveCampaign is a great option. Its powerful features and integrations make it perfect for larger teams, while its affordable pricing makes it an exceptional choice for smaller businesses.
If you are a beginner in marketing automation Infusionsoft may be a better choice for your operations. Its extensive feature set and easy-to-use Page Builder make creating campaigns quick and easy.
Are you ready to automate?
Share your thoughts!
