Clickfunnels vs Activecampaign 2023 Review. Which Is the Best?

Are you looking for automation marketing tools? It is an excellent idea because investing in automation tools (when done correctly) saves you time and increases productivity. It gives you and your team more time to focus on other core tasks you enjoy or is crucial for your business’s success.
Click funnels vs activecampaign
Table Of Contents

If you have done your research, you may be familiar with Clickfunnels and active campaigns. Selecting the right one for your business is not as simple as it seems.

Today I will write a Clickfunnels vs Activecampaign comparison to help you identify the best tools for the success of your business.

Clickfunnels Overview

ClickFunnels is a sales funnel software tool that automatically creates high-converting sales funnels for you to capture leads and drive online sales.

ClickFunnels is a popular choice for companies looking for an all-in-one solution for lead generation, engagement marketing, and lead conversion. It’s easy to use and you can configure it in just a few minutes.

Clickfunnels’ Stories of success are abundant, and for that reason, it raises the alarms of some inexpert marketers. Because the Clickfunnels affiliate program offers up to 40% commissions for affiliates at the first level.


With Clickfunnels you can:

Capture leads on your website with lead capture pages or autoresponders, which means you don’t have to have any lead information on your website.

Use lead magnet pages to attract leads and upsell them to a higher-value product or offer with an order form on your site. It allows you to upsell your way to the sale!

Automatically dial out to any phone number collected through your funnels using the Clickfunnels number generator tool. It is a great way to create contact lists and set up calls with potential leads straight from your plug-ins interface!

Test different email campaigns and see which ones are performing best by displaying them to multiple groups of leads or followers simultaneously. You can adjust your campaign before you roll it out to all your followers at once!

Activecampaign Overview

ActiveCampaign is a marketing automation platform that makes it easier for businesses to send email marketing campaigns. Conduct advertising campaigns, sell products and services, and manage contacts in one place.

Email marketing is one of the most efficient forms of marketing. But it can be time-consuming and complicated to create and manage. ActiveCampaign automates most of the work involved in creating and sending email campaigns so you can focus on making your business great.

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With ActiveCampaign you can:

Clickfunnels vs Activecampaign Features Comparison

A feature-by-feature comparison is an excellent way to evaluate the software you’re considering.

A checklist is a quick approach to determining the product’s most important and less relevant attributes.

The feature comparison also allows you to evaluate the relative value of each functionality. If one feature is more valuable for your business, it could make the difference and make the software stand out.

Include in your table of comparisons every relevant aspect of your business. Do not underestimate the small details because they frequently are the most important for your everyday activities.

The feature-by-feature comparison helps to streamline and simplify your current processes while maintaining their effectiveness.

Pricing Comparison

Businesses need a budget to stay on track and manage their money. A budget shows you where your money is going and what you need to do to improve.

A budget helps you make informed decisions and wise investments. It is fundamental to include it in your feature-by-feature comparison to make the right purchases while staying on your budget.

Clickfunnels Pricing Plans

I want to give you the good news, Clickfunnels offers a free 14-day trial, and you can test all the tools before subscribing to a plan.

When you are ready to subscribe, you have three different pricing options adapted to your requirements.

The Basic Plan ($147 monthly): Gives you access to a website, 20 sales funnels, one admin user, a domain, 3 courses, 1,000 students, 10,000 contacts, unlimited workflows, unlimited pages, unlimited products, unlimited email sequences, and basic analytics.

The Pro Plan ($197 monthly): Gives you access to a website, 100 funnels, 5 admin users, 3 domains, 15 courses, 10,000 students, 25,000 contacts, unlimited workflows, unlimited pages, unlimited products, unlimited email, basic analytics, affiliate program, API access, themes editor, and CF1 maintenance mode plan.

The Funnel Hacker Plan ($297 monthly): Gives you access to 3 websites, unlimited funnels, 15 admin users, 9 domains, 200 courses, 20,000 students, 200,000 contacts, unlimited workflows, unlimited pages, unlimited products, unlimited email sequences, advanced analytics, affiliate program, API access, share funnels, themes editor and CF1 CF1 maintenance mode plan.

Activecampaign pricing plans

The bad news first! Activecampaign doesn’t have a free trial or free package. So forget about testing the product without upfront money. However, the good news is that this marketing automation tool has reasonable pricing for multiple budgets.

The Lite Plan ($9 per month) is ideal for solopreneurs who need to automate their marketing process and conduct their business efficiently and effortlessly. The characteristics of this plan are for email and marketing automation. Subscribing to this plan you access: email marketing and marketing automation tools, 24/7 chat and email support, site and event tracking tools, campaign automation and reports, and API and Webhooks.

The Plus Plan ($49 per month) is excellent for small teams looking forward to providing the best customer experience in the entire buying process. Subscribing to this plan gives you access to everything on the Light Plan plus, 3 admin users landing pages, Facebook custom audiences, lead ads, lead Scoring, pop-up and modal forms, conditional content, WooCommerce, and Shopify.

The Professional plan ($149 per month) is perfect for bigger teams who want to test their strategies to optimize their marketing efforts. This plan gives you access to everything on the Plus Plan and 5 users, predictive sending, split automation capabilities, salesforce integration, Microsoft Dynamics 365 Integrations, site messages, attribution reporting, and conversions.

The Enterprise Plan (custom features and pricing) is an excellent addition to larger teams and organizations wanting to customize their marketing tools and strategies at a bigger scale. With this plan, you get everything in Pro Plan plus custom reporting, custom objects, single Sign-On, Uptime SLA, HIPAA support, custom mail server domain, and unlimited email testing.


Software integrations are vital for a variety of reasons. They save time and money by not having to update applications manually. You can push out updates faster and more consistently.

Software integrations also provide a more streamlined user experience, which leads to increased customer satisfaction and loyalty.

Software integrations are also an essential component of the SaaS model. By integrating third-party applications into your business software, you can create an intuitive user experience that is easy for employees to navigate and use.

This gives them the freedom to focus on their core job duties, while also improving overall workflow efficiency.

Software integrations are critical in building your digital presence. By connecting your software with popular third-party services like Slack, Salesforce, and Google Drive, you can significantly enhance your brand’s visibility and in turn, drive new sales leads.


Clickfunnels is a pioneer in the field of sales funnels. It seeks to be the best in its class by outdoing everyone else. To accomplish this, they invest a significant amount of time and money into third-party tool integration.

Integrate email marketing tools (like Actionetics), ActiveCampaign, ConvertKit, Aweber, MailChimp, HTML forms, and more with Clickfunnels. It enables marketers to have a tailored experience.

There are many other integrations, including Zapier + Webhooks, membership software, payment processing software, analytics, webinar software, SMS/texting software, bot software, calendar tools, and custom integrations / API.


Activecampaign doesn’t fall short on integrations with third-party tools and apps, in fact, currently, the marketing tool integrates with over 910 apps to customize your dashboard and functionalities according to your business’s requirements. Some integrations are the following:

  • Payment gateways: PayPal, Zoho, Braintree, CharityGiving, Stripe, Donately, and many more.
  • CRM systems: Asana, Agile CRM, Coho CRM, and Twilio, to name a few.
  • Analytics: Zoho Analytics, LeadInfo, Google Analytics, etc.

The list of integrations is quite large, but this email marketing software has options for accounting, analytics, CMS, databases, developer tools, and e-commerce, among others.

Page Builder

Engaging landing pages are also a marketing tool, Your landing page is that storefront where you show your leads what you can do, and all the benefits they can have if they become part of your tribe.

You need a comprehensive landing page builder as part of your toolkit, it saves effort, and helps your branding identity.

Clickfunnels Page Builder

An engaging landing page can increase your best-converting strategy compared to a website where your prospect may get lost and distracted. Clickfunnels allows you to create several kinds of landing pages for a variety of uses. You can use landing pages to identify which sales funnels convert the most efficiently.

A landing page is an excellent way to nurture your audience since you may invite them to special training, a free download, a webinar or online event, and more. There are around 100 built-in templates, as opposed to shopping funnels, so Clickfunnels is not as well-rounded as an e-commerce store builder.

Activecampaign Page Builder

The page builder is available for the Plus, Professional, and Enterprise plans. The tool is easy to understand and use, but if you need some help, you can check this article for detailed information.

The page builder enables you to select your theme for a consistent style for your brand and site. Customize your color palette, fonts, sizes, and footer, and build outstanding landing pages effortlessly.

Sales Funnel Builder

A sales funnel helps organizations monitor and improve the effectiveness of sales processes. It gives you insights into how well each step of the sales process is working. This helps you make adjustments as needed. A sales funnel can be a helpful tool for sales teams and marketing teams to work together to improve marketing campaigns.

Clickfunnels tools for sales funnels

Clickfunnels is primarily a sales funnel builder tool. The software enables you to create your sales funnels quickly, whether you have experience or not.

The steps are easy to follow. The first thing to do determining the objectives for your sales funnel. For instance, you may want to generate leads, sell products, or invite people to online events.

With Clickfunnels you can host your webinars either on third-party software or on Clickfunnels. Once you’ve decided, the pages you need to achieve your objectives are set up automatically.

Experienced marketers can modify certain aspects of the sales funnel to suit their objectives, although in most cases using the preset templates is the most efficient approach.

Activecampaign tools for sales funnels

There is no universal manner to create a sales funnel. The best sales funnel will depend on your business, your customers’ profiles, and your brand.


Membership sites are a strategy to increase revenue on your website. They give users access to exclusive content or features they can only get by paying a monthly or annual fee. These can range from online courses to exclusive content or discounts.

Membership sites are ideal for offering online courses because they allow you to create and sell content as a service directly to your audience. This allows you to control the quality and value of your course content and keep user engagement high.


You can use your Clickfunnels dashboard to add membership content to your website. While this feature is decent, it could use some improvement. It’s not particularly impressive compared to other Clickfunnels components.


You can create membership sites using active campaigns. You can do it using Membrium integration for Activecampaign. According to their blog, these are the pros and cons of running an affiliate site with Activecampaign.

Pros: ActiveCampaign automates the fulfillment of your membership site. It is also useful for leads and email marketing, which are fundamental for a membership site. Activecampaign enables you to build forms you can embed into WordPress pages/posts.

Cons: The user interface is overwhelming for novice users. ActiveCampaign is an all-in-one marketing automation platform. It is best if you have some background knowledge.

Marketing Automation

Productivity is not easy to achieve, especially if you are running a small business operation or are running an entire business on your own. Marketing automation tools are a lifesaver that instantly places you on track and helps you skyrocket your productivity.


Using Clickfunnels can help you automate some of the repetitive and tiresome everyday tasks of the online business. It has a checkout platform, pop-ups, bump offers, a one-click upsell feature, and down sells.

Automate your email marketing campaigns to follow-up funnels at no additional cost. Rely on Clickfunnels to take off the weight of your email response, affiliate tracking, contact tagging, and broadcast emails.


Activecampaign helps you automate the time-consuming tasks that drain your productivity, so you can spend more time doing what you love the most.

Not sure of what to automate? Using Activecampaign allows you to automate email marketing, tag your contacts according to engagement, add custom fields, and set up periodical automatic analytics and performance reports.

Marketing automation capabilities are mandatory when choosing a software tool, so include it in your click funnels vs activecampaign comparison list.


A detailed analysis is fundamental to tailoring your strategies to sell and convert, knowing that something is not working as expected is useless if you are unable to identify the problem. You don’t want a marketing tool without analytics features, time for Clickfunnels vs activecampaign analytics tools comparison.


Having a real-time view of your business performance is critical to your marketing success. Clickfunnels allows you to see your funnel performance in real time across all of your websites.

With Clickfunnels analytics, you have a 360-degree view of your sales funnel conversion rates.

Understand how your sales funnel converts across all your websites and take advantage of the data you collect to quickly identify the weak points in your marketing strategy.

You can craft better sales funnel strategies by identifying the weaknesses of your current one. This live information will help you detect specific problems affecting your business performance.


In this section, Activecampaign is behind Clickfunnels. It doesn’t offer a funnel builder, it gives you a drag-and-drop page builder to create your landing pages, and from them, you could build your customized sales funnel.

Blogging Tools

Let your audience know that you value them enough to build a community around your product. Provide relevant and valuable to improve your organic traffic and boost your visibility. Your Clickfunnels vs Activecampaign list must consider blogging tools.

Do you want a tool that combines everything you need from a marketing solution? Then Clickfunnels is for you!

It shows that Clickfunnels wants to be your one-stop shop for everything marketing. Native tools for content marketing and blogging are extra bonuses for Clickfunnels. In addition to being easy to use, the Clickfunnels blogging tool has been designed to produce SEO-optimized content from the beginning.


The software integrates a blogging solution, enabling you to add a blog to your landing page with minimum effort.

Incorporate blogging into your marketing strategy to boost sales and position your brand.

The customization features and the easy drag-and-drop tools are excellent for your blogging efforts.

Wrapping up

Both products have excellent features and offer the opportunity to customize the experience for your online business. It has options for individuals, small, medium-sized, and big teams. But your focus has to be on your specific requirements.

Use Clickfunnels if

Use Activecampaign if

I hope this Clickfunnels Vs Activecampaign review has helped you identify the product that fulfills your requirements.

Have you tried the tools yet?

Share your experience.



Joe Troyer

Joe Troyer is the Founder of Digital Triggers. He is leading expert in all things Internet Marketing: Pay Per Click Marketing, Search Engine Optimization, Google Business, Reputation Management, Landing Page Conversion, and Call Tracking.

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